Month: July 2017

5 Ways To Increase Marketing Automation Efficiency With Clean Data

Marketing Automation is the latest buzzword in the business world. With everything getting automated right from toothbrushes to automobiles, marketing automation was an expected advancement. Marketers face a number of challenges to achieve the desired results, one of them is to repeat the same marketing act or process every time they deal with their target audience. Marketing Automation is a software tool aimed at automating repetitive marketing actions such as emails, social media & other website actions. In order to harness the true potential of marketing automation, cleansing data to obtain error-free data is one of the most fundamental...

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