Utilizing Lead Enrichment to Turbo Charge CRM

There is an old American drama film called Glengarry Glen Ross which shows the life of a few real estate salesmen who fight over a particular set of leads called the Glengarry Leads. Now, the Sales Manager Blake, portrayed by actor Alec Baldwin announces in the beginning of the movie that only the top two salesmen of the month will be allowed access to the Glengarry Leads while the rest will be fired without hesitation through a very abusive drill to motivate the other sales personnel. Now those who don’t have any marketing experience may have doubts regarding the...

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