Month: October 2017

Key Pointers From The State of Pipeline Marketing Report 2017

Alignment between marketing & sales has been an on-going discussion in the business world from the time when corporates have come into existence. Sales professionals have been long complaining that the leads provided by marketers are not good enough & marketers have been complaining that salespeople are not properly working on the leads. It’s a common accusation that marketers just focus on filling up the top of the funnel with maximum leads leaving the sales team to put in double the efforts. The only solution for this is, rather than focusing on the top of the funnel the attention...

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Boost B2B Contact Data Quality With Data Appending

As a child I always wondered why ‘fill in the blanks’ was an integral part of our primary learning system. Initially I thought that just learning it all up in the sequence it was taught to us would do the trick. But then as I grew up, I realized that whenever there was missing or wrong information the whole concept seemed to be hazy & came into focus only when the correct words in the correct sequence were placed. Similarly, most of the data- that is a primary asset to B2B marketers, is rendered useless if it is incomplete...

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Win your deals scientifically with Sales pipeline

Every profession has a defined set of concepts & processes and Sales is no different. Sales is a step by step process which the sales professionals follow to bag contracts. In this field, managing the sales pipeline is as important as maintaining the sales team of an organization. A Sales pipeline is a systematic & visual representation of product’s sales cycle. Sales pipeline is also called Sales process engineering because it refers to the rigorous processes & careful analysis that gives insight to the words “sales is a science”. Sales pipelines are designed with the sole intention of improving...

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How CRM Helps To Boost Business Progress

The talk about CRM has been going around the industry from the 1980s. Having its origins in the basics of customer management, CRM has turned out to be an essential tool for corporates for advocating the interaction between businesses & customers and to leverage important data for improving marketing and sales. Why CRM is needed in today’s Business world CRM software is one of the most effective tools in the modern world that corporates can use to track the activities of clients as well as employees for improving the overall performance which can result in increased revenue. CRM can...

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