Month: November 2017

Strategized Lead Nurturing To Close Deals

Marketing & sales have been a part of the business system from the dawn of commerce. It is now that they are considered separately, as both were deemed the same before. Selling is one tough process. Getting to know who the exact target is, connecting with them, explaining to them the pros of a product or service, trying to convince them, following up regularly & finally closing the deal is what a normal sales process is like. Selling is needed for businesses to survive in the market & leads are needed for sales to happen. For many, the main...

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7 Ways To Prove Email Is The Best Approach To Digital Marketing

7 Ways To Prove Email Is The Best Approach To Digital Marketing “Email has an ability many channels don’t; creating valuably personal touches at scale”- David Newman With the increase in internet reach, it’s difficult to think of one friend who doesn’t have an email address. Email marketing is a powerful way of connecting with people. Emails have increasingly become important to digital marketing as the most consistent marketing option for businesses. “At 1.47 million emails sent per month, U.S. companies send more emails than the global average of 1.38 million”. Going by these Marketing Land statistics, Email is...

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