Month: December 2017

Be on the lookout for these Top SEO trends in 2018

SEO is tough, peeps. There are just few weeks left in 2017. Marketers around the world must be analyzing how effective were their strategies & initiatives till now. Digital marketers should focus to stay on the top of the changing trends in search engine optimization to make sure that the website is going to be seen by targeted customers. Google algorithm itself changes constantly, that too with multiple changes happening within months. Moreover, using outdated techniques will lead to penalties that can drag down listings in the search engine result pages (SERPS) of Google. This is because SEO practices...

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An Introduction to Content Marketing and Its Venture into Database Marketing

Content marketing has been around for quite a while now. In fact, in the current digital storm, there is no way a company can anchor itself without a content marketing strategy. Traditional marketing is just not cutting it anymore, thanks to the lures of social media campaigns and digital marketing strategies. Content marketing is the idea of providing useful information about your products and services to your clients, customers, and potential consumers online. P&G, Cisco Systems, Microsoft and the likes are already using content marketing strategies to complete their digital marketing campaigns. Here are the three primary reasons a...

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How Technographics are redesigning the way we Prospect

Sales can be described as war in disguise. A salesman might be able to tell a hundred stories & how he survived through bloodbaths to achieve victory, which in sales terms means completing the target.  This is one of the reasons why many concepts of war can be applied to the art of sales, which includes knowing the enemy. Knowing the enemy means winning half the battle which is as same in sales. A salesman’s time is valuable. It shouldn’t be wasted upon the prospects that are never going to buy product/service from him. The marketing gurus of organizations...

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SEO and Voice Search Are Impacting B2B Decision Makers

Voice search would be appearing usually while discussing B2C SEO. But today, voice search is actually being used for seeking information such as the precise direction of a movie theater close by or the ingredients in a recipe etc. Currently, voice search is being used effectively for a host of purposes. Moreover, it is impacting B2B decision makers in a big way now. As per research findings, 41 percent of the adults and 55 percent of teenagers are using voice search every day. Teenagers are utilizing voice search for assistance in doing their homework. This demonstrates how voice technology...

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5 of the biggest benefits of content marketing

Content marketing is one of the best ways to promote your small business online. Whether you’re new to the idea of content or you just want to be convinced that you should make the plunge, we’ve rounded up five of the biggest benefits of writing content below.  1.Helps you rank  Every blog post that you create is another page for Google to crawl and index, giving you more opportunities to rank for competitive terms and phrases in your niche. If you create content that’s centred on answering questions (like writing tutorials, guides or how-to pieces), then you’ll likely rank...

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