Month: February 2018

Game of Customer engagement strategies in B2B Marketing

We have already crossed the first month of 2018. Which means one month less, for all the out of the box marketing for this year. In spite of the fact that a ramification of marketing with some distinctive particularities & approaches exists, B2B is still a form of marketing, nonetheless. And whether it’s B2B or B2C potential customers are always needed for the growth of a business. To transform these potential customers into sales, tactical customer engagement strategies are needed by marketers. B2B marketing gurus around the world agree that being customer centric is important for success but there...

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7 Superbly Effective Lead nurturing Tactics

To be a great marketer or sales person, you need to realize that leads need a little push, and it can usually be brought about with effective ‘Lead Nurturing’. Although initially marketers & sales reps failed to identify the importance ofthis critical process. But in the recent years with the emergence of ABM & other marketing approaches that rely heavily on customer retention & building relationships, Lead nurturing is now a key strategy that can give your business the boost it requires. Come discover the 7 Superbly Effective Lead Nurturing Tactics that can send your profits rocketing sky...

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8 Surprising Habits That Hurt B2B Sales Productivity

The primary aim of any organization in a corporate is to be more productive at a faster pace. But, what many don’t realize is that it’s many of the habits & workflows that actually slow down overall productivity. The same goes for B2B sales productivity. In simple terms, B2B is the interchange of services, products or information between businesses, rather than between businesses & consumers. Thus B2B Sales is about acquiring the needs of businesses, even though the demand for the products or services made by these businesses is likely driven by consumers in their homes. Productivity refers to...

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Content mapping revolution in b2b marketing

The great writer Robert Louis Stevenson authored an adventure novel called Treasure Island which has been rewritten, adapted to a movie & still adored by kids around the world. The novel tells the tales of Jim Hawkins & Long John Silver who outsmart each other in order to find the buried treasure. It’s greatly influenced by popular perceptions of pirates, tropical islands, one-legged seamen bearing parrots on their shoulders & treasure maps marked with “X”. There are instances in the story where the crew fights over each other for the treasure map. But besides all the fiction, maps have...

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10 Steps Sales Process

Some call it an art & some consider it an essential part of day-to-day business. Sales is a process that when executed with strict attention to buyer persona & buyer journey can yield monetary results in huge numbers. Hence, Sales reps are one of the most sought-after job titles in the business world. DataCaptive brings to you a detailed 10-step work flow of the sales process in collaboration with its accurate database resources so that you gain more profits than ever...

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