Author: Amberlynn Adam

6 Sure-Shot Ways To Increase Qualified Leads

All you hear when you are a part of marketing is, How to trigger the inflow of leads? How to increase the number of leads coming in? How to get qualified leads? These critical questions define the nature & sequence of tasks that must be designed to accomplish the final goal- Acquiring Qualified Leads & winning Sales. Lead Generation is an important part of the business process but unaided by lead nurturing & management processes is rendered useless! When you are getting a good influx of leads, many may ask- Why is lead qualification even necessary? The answer to...

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How CMOs are Evolving with The Changing Marketing Scene

Marketing is at the heart of every system, every business, and every trade form these days. Chief Marketing Officers (CMOs) are at the zenith of the marketing structure & with the evolution of marketing, have become more of profit and loss assessing businessmen than core marketers. Marketing is everywhere! Right from answering phone calls at the reception desk to giving out purchase invoices, every individual within a corporate set up has a marketing role to play. The dawn of the digital era has brought about a lot of changes in the marketing landscape, some areas being highlighted & others...

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35+ Most Influential Women Leading B2B Marketing Technology

Women are leading the game in almost every walk of life. Irrespective of the industry they work for; women have excelled because of their dedication & multitasking skills. Though men are of equal caliber, yet women in B2B Marketing technology have made their presence felt with their work. You must be thinking why this article now when it isn’t even women’s day? I believe celebrating the contributions of men & women to any industry doesn’t require a special day, it’s more important to acknowledge their roles than their genders! The B2B marketing technology industry is composed of various strata...

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10 Clever Ways To Boost Your Lead Volume

Leads are the lifeline of any business. Hence the race to win more leads & convert them to deals is on in every business organization. Marketing teams need to be on their toes to build campaigns that help in better acquisition & ultimately more conversions. This infographic provides an insight into the various tactics that can be employed to open new avenues for a greater influx of leads. Discover how to build a greater lead volume & achieve greater sales success!            ...

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NAICS Code Email & Mailing Lists

Developed by the Office of Management and Budget (OMB) & adopted in the year 1997, North American Industry Classification System (NAICS) is the system for classifying industries by a six-digit code. It can be a trouble for marketers to attain success in their sales campaigns with the traditional marketing approaches. Implementing Email campaigns will be more successful for marketers in getting results. But not knowing who to target can be a trouble & can waste the precious time of the marketer. With Datacaptive’s NAICS CODE mailing list marketers can streamline their campaign to a more segmented approach to ensure...

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