Author: Catriona Jasica

Is your content attracting enough views? More importantly, is it serving the larger purpose of your client? Is it providing meaningful information to the public in the sense that they are able to derive benefit from it? These are some of the questions to ask when you enter the field of content marketing. The customer response is obviously the primary concern of any brand and you should keep that in mind when drafting content. When the draft is as meaningful as the product is to the brand and the customer response reflects the efforts, it means that your content...