Author: Kevin Morris

8 Surprising Habits That Hurt B2B Sales Productivity

The primary aim of any organization in a corporate is to be more productive at a faster pace. But, what many don’t realize is that it’s many of the habits & workflows that actually slow down overall productivity. The same goes for B2B sales productivity. In simple terms, B2B is the interchange of services, products or information between businesses, rather than between businesses & consumers. Thus B2B Sales is about acquiring the needs of businesses, even though the demand for the products or services made by these businesses is likely driven by consumers in their homes. Productivity refers to...

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Evolution of CMOs in planet corporate

Last year Business Insider crowned Marc Pritchard as the most innovative of the CMOs (Chief Marketing Officers) of 2017 and hailed him as the torchbearer in the ad industry’s fight to clean up digital advertising. The marketing general of Procter & Gamble made waves at the very beginning of the year when he said that the world’s largest advertiser would cut down on its ad spending and lived up to his word. Under his guidance, P&G’s organic sales rose 2% to $16.1 billion on a unit volume increase of 2%, even though they slashed spending on digital ads by...

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Deadly challenges in today’s B2B Marketing

“People are still people, and if you have been approaching people all along, with the principles of B2B marketing and sales, then you will keep succeeding.” – Old marketing saying You might have seen in the evergreen classic “Karate Kid” movie where the protagonist Daniel gets trained in the Gōjū-ryū style of karate by Miyagi. Well, it’s not as simple as that to learn the art of B2B Marketing (pun intended). There are many things you need to understand about B2B Marketing in today’s time. Unfortunately, many B2B marketing warriors are having a difficult time in understanding what they...

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Connect with hard-to-reach technology users with content marketing

New software comes up every year and technology users around the world are on the rise. It’s the way of the modern world of technology where everything keeps on altering at a rapid level with one aim, to bring out better results. Technological manufacturers will be introducing new kinds of software for problems that nobody could solve & constantly adding more features to upgrade the existing ones. Technology users of corporates will continuously request for pretty much anything they want as long as there is even a slight chance that it might make them more effective at their jobs....

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How to effectively reach healthcare professionals in the most modern ways

Meredith Grey, Lexie Grey, Cristina Yang, Izzie Stevens, Derek Shepherd, Mark Sloan- The list goes on…Die-hard fans of Grey’s Anatomy, television medical drama created by Shonda Rhimes, will never be able to forget these names, primarily because of the way the characters have enchanted us with their lives. The show has taught us that the lives of healthcare professionals are more adventurous than ever & they deserve more respect. It has a fan base that fights for & loves the show & its characters and they have covered topics & medical issues that otherwise wouldn’t be known or talked...

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