Kevin Morris, Author at

The apex guide to online lead generation

Posted by Kevin Morris | Mar 26, 2018 | Prospect |

Sales…the ultimate of step of all business processes. The only way to get sales is by generating leads. Majority salespeople run out of gas because they believe that they have hit the upper limit of people & companies to sell but in reality, they might not be looking hard enough. Finding the right target groups to sell to is just as important as actually selling to them. This is where Lead Generation comes into play. In simple terms, Lead Generation can be said as an action or process that identifies & cultivates potential customers for a business’s products or...

Top 10+ Noteworthy CMOs of the B2B Marketing World

Posted by Kevin Morris | Mar 21, 2018 | Promote |

Marketing has always been at the heart of businesses from the inception of trade and for majority of men & women of the marketing world, the title of chief marketing officer (CMO) is only a dream of holding one day. CMOs are central to the success of corporations & they are notable for their unique style of offering to the businesses. They are infamous in engaging with their target audience, delivering intelligence & foreseeing customer trends, which ultimately increases the bottom line sales & profitability. Bonus: Evolution of CMOs in planet corporate CMOs are more important to the success...

Know Your B2B Leads: IQLs, MQLs, or SQLs?

Posted by Kevin Morris | Mar 16, 2018 | Prospect |

We, marketers, are supposed to love challenges to the extent that it can be categorized as an occupational hazard. But the true marketing skill lies in how the challenges are dealt with. The art of marketing is making sales easier. Many marketers make the mistake of generating enough B2B leads but giving up after that instead of focusing on the most promising ones. This is primarily because marketers tend to end up focusing more on the quantity of B2B leads than their quality. The concept that lead generation is a means to an end, not an end in itself...

Mysterious ways of how SEO strategies have changed over the years

Posted by Kevin Morris | Mar 15, 2018 | Promote |

“Old ways won’t open new doors” – Unknown Wordsmith Before going deep into how SEO strategies have changed, let’s check out about change in general & how marketers should view it. It’s no secret that everything in the world changes with the passage of time. The weak evolve to be strong, the poor become rich, and empires weaken & pave way for new ones. Change has always been the constant of the way of life & all of its aspects. This is something which marketers should never forget. Marketing has been there since the dawn of civilization & marketers...

Supremacy of Lead Management

Posted by Kevin Morris | Mar 13, 2018 | Slide Shares |

Lead management processes are the new nannies in the world of marketing. It’s very important for marketers to look after each leads as they as if they are the babies of the marketers. But as we all know that apart from the joy of parenthood, raising babies is not easy, especially when the number starts increasing. This is where lead system management comes into play. Every businesses of today’s world needs lead management system even though they will be used implemented in different manners. Improve your analytics, increase your number of leads and start selling like never before. Supremacy...