Author: Kevin Morris

How CRM Helps To Boost Business Progress

The talk about CRM has been going around the industry from the 1980s. Having its origins in the basics of customer management, CRM has turned out to be an essential tool for corporates for advocating the interaction between businesses & customers and to leverage important data for improving marketing and sales. Why CRM is needed in today’s Business world CRM software is one of the most effective tools in the modern world that corporates can use to track the activities of clients as well as employees for improving the overall performance which can result in increased revenue. CRM can...

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6 Must Follow B2B Content Marketing Influencers

Before introducing you to the top B2B content marketing influencers, let’s see how content marketing has been influencing businesses in achieving their goals. There are experts who claim that the origins of content marketing started with cave paintings (source) while others say that the real developments started happening after the invention of the printing press by Johannes Gutenberg (source). Companies then in existence started using the printing machine for creating marketing pamphlets which were circulated far & wide for their promotional activities. This proved to be the turning point in the timeline of marketing. But the credit for popularizing...

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