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Data Quality- The Secret To Successful Marketing


Data is the lifeline for every business and powers all associated processes from marketing plans to profit-tracking. Like any other commodity, quality in terms of data plays an important role against the quantity collated


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Reaching the right prospects with a cost-effective marketing campaign is the goal of every business marketer. Although there are many online marketing channels, social media is the most popular marketing medium for the business


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Varying customer behavior with trending technologies has made it important for business marketers to build a precise buyer persona. And to build a buyer persona it’s critical that business marketers understand

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