“The only marketing left” – Seth Godin
It must been at least 10 years that everyone has been talking about content marketing even though content marketing isn’t exactly something new.
Content Marketing Institute defines it as a marketing technique of creating & distributing value, relevant & consistent content to attract & acquire a clearly defined audience – with the objective of driving profitable customer action. But in simple terms, content marketing is nothing more than communication through story telling. Brands have been storytelling to attract & retain customers from the beginning of trade. Researchers say that the first sign of custom publishing was done in the form of cave paintings around 4200 B.C. And as the wheel of time moved, content marketing has taken endless form of disguises & aliases.
Some wildly argue that content marketing & advertising got a proper shape after the invention of the Gutenberg printing press in 1440 while there are many who call Benjamin Franklin as the first content marketer after he started publishing quality content in Poor Richard’s Almanack in 1732 which drove sales & promoted his printing business better than traditional ads. Businessmen used content marketing through the medium of printed articles until technology introduced the mediums of radio & television. Content marketing took a wild transformation during the golden age of advertising which resulted in the households owning hell lot of shiny new gadgets & consumer products.
Everything changed for content marketing during the 1990s as marketers started shifting focus from television, print media & direct mailing to their digital replacements due to the popular use of computers & most significantly the dot-com bubble. Experts started calling it the “democratization” of content marketing meaning the open use of Internet broke the near monopolization advertising had in media. Today anyone with an internet connection can create & promote content in the cheapest manner ever.
Today consumers have become more tech savvy & informed, thanks to internet. Brands are using the infinite media options for engaging with customers – websites, blogs, videos, social media, podcasts and webinars among them. Each medium offers a different way of storytelling which can educate the prospects & turn the customers to advocates. Brands are becoming more creative with social marketing as the social web has become a powerful avenue for content marketing. Content has become the most powerful tool for today’s marketers. Today about 89% of B2B marketers are currently using content marketing as a part of their overall strategy.
In 2018 we will be seeing a lot changes & developments in the field of content marketing. Marketers are realizing they must up their game to get attention with so much content flowing from so many brands. But stepping into content market strategy & creating quality content is not as easy as it sounds. Fortunately for marketers there are plenty of compelling content marketing tools that help in improving the readability & visibility of websites on search engines.
In the current market there are many content marketing tools & there are effective content marketing tools that generate serious results. BuzzSumo falls in the latter. There are two things that BuzzSumo can do for content marketers:
- Study what content performs matchless for any topic or competitor.
- Identify key influencers who can promote your content.
With BuzzSumo, you can identify what content performs best for targeted keywords in order to know how to successfully create content in future. With this approach you will have a clear idea of what to do, from a content creation perspective, to compete with major players. They also have a backlinks tool that shows which websites are linking to the top content for a given keyword. After creating the posts, the marketers can reach out to these websites, in hopes of receiving feedback & a link of their own. BuzzSumo is also extremely easy to use. It only takes a couple of minutes to do a complete search & understand what it will take to compete with top social media & search engine performers in your niche.
All in One SEO Pack can help to optimize your site for search engines. With around 30 million downloads, it has become the most downloaded plugin for WordPress. It generates automatic processes to upgrade the performance of your websites along with a ton of awesome features to help promote content across the web. They also provide XML sitemap support that lets submit the sitemap to Google as XML sitemap & revamp SEO indexing speed. Some of the cool features of All in One SEO Pack are:
- Automatic META tag generation
- Advanced canonical URLs
- Out of the box functionality
- Google Analytics Support
- Duplicate content prevention, etc.
If you feel that the best way to impact online is to craft & share high quality content on social media, Klout is your answer. By using Klout, you can do:
- Receive suggestions on shareable content that your competitors have yet to cover.
- Track the impact of your content strategy, such as retweets and likes.
- Create a content strategy that piques the interest of your target audience.
For beginners, it’s really important to establish a good strategic base. This is exactly where Klout can help you from a social media marketing perspective. This is one kind of a tool that can give your first & subsequent content marketing campaigns the firepower it needs.
Twitter can be confusing for B2b marketers, especially old schoolers. It’s important to share content on Twitter when your audience is online & paying attention to you. Tweriod will help you figure out the best time of the day to send out your tweets for maximum reach. You will also be able to track when you’re getting the most mentions & replies. The free tool will analyze as many as 1,000 of your followers. Once you identify the best time to post, you can make sure to do so during peak engagement hours to get more of your audience to click on your content.
Influencer marketing is going to be the game in 2018. Ninja Outreach can make it easier for you to find influencers. Having data & contact details for over 25 million contacts, you just simply have to enter a keyword to discover thousands of business leads, social media influencers & niche bloggers. Ninja Outreach provides marketers a platform to find, contact & manage influencers. This enables brands to select a pool of influencers & create outreach email templates from dashboards which make it easier to find leaders in any niche and also track email opens, clicks & replies. Ninja Outreach will help you save significant amount of time in finding influencers & establish connections with people who can increase your content’s reach.
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Content marketing is now being used extensively by both B2B & B2C marketers. And if you haven’t begun till now, it’s better that you start soon! These tools will help you to work better. Whether you are starting out in the content marketing world or you are an expert, these tool these resources will help you take your marketing strategy to the next level.