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For this, you can make use of websites such as business.com, entrepreneur.com, ceo.com, chiefexecutive.net, etc, or read up on business journals such as Forbes, Business Weekly, The Economist, and Harvard Business Review.
With Top level officials such as the Chief Executive Officer (CEO) , Chief Marketing Officer (CMO), Chief Operations Officer (COO) etc, your credibility and reliability can help build long-term, business relationships. These relationships not only help better your sales returns but also step up brand loyalty in your business network.
It is important to create engaging content in all forms such as emails, newsletters, white papers, eBooks, etc. Delivering value by developing a successful content strategy is a key step in increasing the engagement of C-level Executives. Conclusively, it can be said that when winning profitable deals is your priority, all the effort you put in to convince and engage C-level executives is truly worth it.
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