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To be a great marketer or salesperson, you need to realize that leads need a little push, and it can usually be brought about with effective ‘Lead Nurturing’.
Although initially, marketers & sales reps failed to identify the importance of this critical process. But in recent years with the emergence of ABM & other marketing approaches that rely heavily on customer retention & building relationships, Lead Nurturing is now a key strategy that can give your business the boost it requires.
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