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Smarketing – A Beautiful Alignment Of Sales And Marketing

Author Amberlynn Adam

Amberlynn Adam

Sales and Marketing

Alignment of sales and marketing

Businesses are in full swing  in 2018 with GDPR, influence of Artificial Intelligence has become a norm as compared to Account Based Marketing. Alignment of sales & marketing teams is also catching up from how it was earlier. The practice was an ongoing problem for many organizations where sales and marketing are constantly blaming one another for the lack of leads and sales.

This is why the concept of Smarketing has risen up and is being used in corporate organizations around the world. Read on to know more about the concept & how you can establish it in your organization…
Sales and Marketing infographic

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Amberlynn Adam
Blogger, Content Developer & Editor. Amberlynn is a Content Marketing Professional and is an integral part of DataCaptive since its inception. She holds a passion for tracking new changes in the ever-evolving business world and putting them down in the form of blogs to encourage intelligent discussions & thought exchange. Apart from writing, reading fiction and thriller novels are her major interests.
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