Accuracy Of Account-Based Marketing

Account-Based Marketing(ABM) is a calculated B2B marketing approach wherein the marketing and sales resources are focused on particular high-value accounts rather than on particular individuals.

This approach isn’t a new one but it hasn’t been properly utilized in the past due to the lack of optimal resources for its success. With the emergence of technologies like predictive analytics, CRM & Marketing automation, the major tasks of mining potential customer data and personalizing messages for better engagement have been simplified thus, facilitating the greater possible adoption of ABM.