How to Use AI Prompts for Cold Email Marketing

September 18, 2024
12:04 PM

With so many new methods introduced in the modern world of digital marketing, cold email marketing has always been the great grandfather of all strategies to reach high-quality prospects. However, sending cold emails often results in low engagement rates while taking up too much time and effort. It also requires careful planning and execution for it to be successful.

We can all agree that AI has made our jobs easier as marketing professionals, but not all are aware how to utilize AI tools to their full potential. The key to achieving this is by feeding the right prompts. In this blog, we shall discuss how using the right AI prompts can change your cold email strategy from simple and boring to engaging and creative.

Let’s learn how all your marketing efforts can be made easier, saving you hours together!

What is Cold Email Marketing?

Cold email marketing is a method used to interact with potential customers that you have no relationship with. Yet! It involves using various email elements, creative writing and engaging call-to-action buttons to generate leads, build connections and widen your market reach. Here are some common challenges faced by digital marketing professionals while cold emailing:

Common Challenges Faced During Cold Emailing:

Low Response Rates: Most cold emails are never answered, or worse, they’re not even opened. This makes it difficult to analyze the results of your email marketing efforts.
Personalizing Emails Are Overwhelming: Creating emails and email templates that every recipient can relate to can be time-consuming and complicated.
Managing Large Volumes: Errors tend to happen while manually crafting many cold emails that address each customer’s pain points.

Overcoming Challenges in Cold Email Marketing Using AI

Artificial Intelligence (AI) has revolutionized many areas of marketing, from data handling to automating interactions with customers. The power of AI in the world of cold marketing is often disregarded, but its ability to increase efficiency, productivity and creativity makes it an undefeated champion amongst marketing officials.

Benefits of AI for Cold Emails

Better Personalization:

AI tools have the power to analyze recipient data with ease, enabling you to craft customer-centric emails with relevant content, increasing the chances of conversion.
Improved Targeting and Segmentation:

AI tools are equipped with carefully programmed algorithms that help in segmenting your email list based on behavior, preferences, and demographics, so you can communicate your brand value to the right people.
Saves Time:

AI can automate repetitive tasks such as drafting first email copies as well as follow-up emails, saving your valuable time to be spent elsewhere.

Using AI to Revolutionize Your Cold Email Strategy

Let’s look at widely used cold email marketing strategies and how AI can make a difference in each of them:

Identifying Your ICP and Building a Buyer Persona With AI

Artificial Intelligence algorithms have only been getting better. It can help you identify your target audience, pain points in their business, geographical data, social media profiles and create an entire campaign on how your offers can help them reach their goals. But first, you need to identify who the recipient of this email will be.

Being aware of your ICPs (Ideal Customer Profile) thoroughly allows you to create a creative and compelling offer and leverage AI to write the email content to engage prospects.

Firstly, we need to understand that AI tools can build a buyer persona within seconds if given the right prompts. We will also learn how valuable this information is in terms of finding your ICPs with DataCaptive’s B2B Database.

The below prompt is a good example for creating a buyer persona:

AI Prompt:

ReachEngine is an email marketing software for SDRs and lead generation agencies in any industry. The primary uses of our tool are personalizing, automating, and driving cold email campaigns to ensure 85% email deliverability and 95% lead accuracy when paired with DataCaptive.

Create at least five buyer personas that can benefit from our services. This information will be used to improve our email marketing strategies and help us understand our ideal customers better.

Details Required for Each Persona:

Job Title
Company Size
Net worth
Targeted Location: USA

Additional Details:

Industry Details
Pain Points
Goals and Objectives
Social Media Profiles
Decision-Making Factors
Best Communication Platform

I need the response in a table to make it easier to present to my team for errorless analysis.

This is a sample response from ChatGPT.

Leverage DataCaptive to Obtain Email Lists of Target Customers

Information on your target audience’s job, company size, pros and cons of their business, location, etc., is like gold in the marketing world. With AI helping you do the heavy-lifting and the pickaxing; all you need to do is use this repository of data along with DataCaptive’s B2B email lists to find your ideal prospects’ email addresses for you to reach out to your ICPs.

DataCaptive offers an extensive B2B database of 180+ Million verified profiles across more than 75+ Million businesses worldwide. You can even segment the database by using their advanced filters, such as job location, job role, department, annual revenue, industry, and more.

Personalizing Cold Emails With AI

Experts have predicted a 30% increase in the use of AI in generating emails and other strategies for outbound marketing. They might have predicted it right!

With the availability of AI tools like ChatGPT, Claude AI, Gemini, etc., that can automate cold emails, CTAs, subject lines and even graphics with little human intervention, it is quite possible.

Now that you already have your email list, you know the customers you are going to reach out to, enabling you to utilize AI tools to write relevant content that is more likely to resonate with your prospects. That is, if you can overcome the biggest problem with AI generation tools – the quality of the response directly depends on how good your prompts are. So, let’s discuss a few factors that can potentially affect your cold email generating experience:

Things to Remember While Prompting AI Tools to Generate Cold Emails:

Use Case: All written content in a business has a purpose behind it. Be it to engage the audience, educate them about your brand values, or to create a general brand awareness amongst customers. This intent behind your email must be conveyed to the AI tool you are using to ensure that you get a desired response.
ICP: You must mention who the email is targeted at. Your prompt could include your target customer’s roles and responsibilities for a better response.
Pain points: Addressing the prospect’s pain points is crucial for any AI model to understand the premise of the email and what problem you are offering a solution for.
Structure: AI models tend to make their own predefined format while generating emails if not instructed. It is always a good habit to mention the number of paragraphs, length of the email, what it should consist of and any custom instructions you may want to add in the Subject, Body or CTA of the email.

Example Prompt:

Write a cold email to a prospect in the SaaS (Software as a Service) industry. Their pain points that need to be addressed are the difficulties in generating leads and the time taken for manual lead generation. We are offering a Cold email lead generation tool as a solution with over 180+ Million emails, profiles that are updated every 45 days and an affordable and flexible pricing scheme.

Please make it short and use the following structure – subject line, personalized intro (paragraph 1), quick context (paragraph 2), brand value proposition (paragraph 3), punchy CTA (paragraph 4), and email signature (optional). Word limit to not exceed 100 words, CTA must be bold and avoid big paragraphs.

Writing Follow-Up Emails With AI

Follow-up emails are crucial in the world of sales as businesses usually get a ton of emails and there is a high chance your needle of an email gets lost in the haystack. AI tools can be used to follow up on customers you have already sent emails to simply by letting the tool know what was sent before. For example:

This is the response we received from ChatGPT for the previous prompt. Simply copy and paste this as a new query while also providing information about the customer and ask for a follow-up email to be generated. Here is an example for your prompt:

The customer did not respond to this email. Generate another email to be sent as a follow-up. Assume the reason for the customer not responding to this email is because they were busy leading to the email getting lost in his inbox. Keep it short and crisp. Word limit to not exceed 100 characters, CTA must be punchy or quirky to grab reader’s attention. Avoid big paragraphs.

Here is the response from ChatGPT:

Quite simple, isn’t it?

Conclusion

Introducing AI into your cold email marketing strategies would improve audience engagement and conversion rates drastically. If you can provide the right instructions (prompts) to AI tools like ChatGPT, you can upgrade your mundane process to be more streamlined and customer oriented. With automation algorithms that can step-up email personalization, customer targeting and productivity, there are numerous benefits in using AI tools for your cold email campaigns.

Why wait? It’s time to embrace AI tools along with data providers like DataCaptive and ReachEngine to handle your cold emailing strategies like a pro!

FAQs

Is it worth investing in AI tools for cold emailing strategies?

Of course! Automating email campaigns can help you find your ICPs within minutes and craft personalized emails and other marketing content tailored specifically to address a group of prospects’ pain points efficiently, ensuring an effective ROI.

What are the risks in using AI tools for email marketing?

There are no risks as such, as AI tools were made to make things easier in terms of email marketing. Just ensure not to simply copy and paste AI responses as they will not be personalized. Some amount of human editing is required to make your emails sound authentic and trustworthy.

How to use ChatGPT to write cold emails?

Writing a detailed prompt comes before anything while using ChatGPT to generate the content for cold emails including the subject line, email body and necessary CTA buttons. It is important to check for relevancy in the AI generated content manually and edit it to fit your ICPs’ needs and wants.

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Amberlynn Adam

Blogger, Content Developer & Editor. Amberlynn is a Content Marketing Professional and is an integral part of DataCaptive since its inception. She holds a passion for tracking new changes in the ever-evolving business world and putting them down in the form of blogs to encourage intelligent discussions & thought exchange. Apart from writing, reading fiction and thriller novels are her major interests.

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