Content marketing has been around for quite a while now. In fact, in the current digital storm, there is no way a company can anchor itself without a content marketing strategy. Traditional marketing is just not cutting it anymore, thanks to the lures of social media campaigns and digital marketing strategies. Content marketing is the idea of providing useful information about your products and services to your clients, customers, and potential consumers online. P&G, Cisco Systems, Microsoft and the likes are already using content marketing strategies to complete their digital marketing campaigns.

Here are the three primary reasons a lot of the larger corporations and smaller enterprises are shifting to a content marketing platform:

  1. Content marketing shows an increase in sales and a high ROI.
  2. They can save the cost of print advertisement and TVCs.
  3. Digital marketing formats such as visual content marketing can capture a loyal audience.

Why is content marketing important right now?

Content is likely the present and the future of all marketing strategies. Currently, not many brands are thinking about on-site promotions or advertisement campaigns. Marketing in the form of content is ruling the digital world.

Social media marketing:

Content marketing strategies are ubiquitous to all kinds of social media marketing strategies. To introduce new products or to find a new buyer’s market, you need to establish your brand on a social media channel or a social networking site.


Search engine optimization may sound entirely technical, but it also rests on the foundation of reliable content strategies. Without the right kind of keyword usage and trending topics, it is impossible to climb the ranks of Google SRLs.


For pay per click advertising campaigns to work, you need to devise content with target keywords and key-phrases that draw attention.

Inbound marketing:

Inbound Marketing depends directly on content strategy. Without exciting and relevant content, it is impossible to lure buyers to your site.


Successful public relations campaigns and strategies need to talk about topics that the target market wants to read. If a PR campaign is entirely promotional, the company site is not likely to enjoy much traffic or conversions.

What is the ideal form of content your buyers like?

The ideal kind of data for content marketing depends on the need of the hour. It depends on the platform of marketing and the choice of the readers. The right kind of content can resonate with the target audience and skyrocket the sales rates by the million.

Content must inform and promote:

A great piece of content is not always drab and pedantic, nor is it an advertisement in black and white. Great content should serve as a way to promote the products or services you are pitching, as well as educate the readers about its potential features and advantages.

Content must have expert views:

Customers love it when experts endorse a product or just share their opinions about the new services. Buyers want something exclusive and trustworthy. Experts should provide technical knowledge and in-depth analysis of the product and the services to the potential customer.

How does database marketing feature in content marketing strategies?

A considerable part of the content marketing process relies on automation now. It includes scheduling Facebook posts, setting up emails for the entire week or month, and preparing promotional campaigns on broader social media channels. Most of the time, this requires a competent team of database administrators and a flexible RDBMS. Having an on-site team of DBAs can be debilitating for company finances. Many companies find reliable remote DBA support from

Companies need to understand their data format to prepare themselves for database marketing. Taking the plunge into a new domain requires a thorough knowledge of the data mix that flows into the organization database. The company should evaluate the skills of the remote DBAs, public relations managers, marketing experts, and data analysts to set up a functional work plan. Local businesses and global companies have different needs. Global corporations need platforms that are equally receptive in all their business locations. They need a stronger database management system that offers complete shift, storage, and manipulation of data on the cloud.

Content marketing and database marketing are related to each other. Most company databases that contain their customer information and possible market details, also provide valuable content that helps them execute their social media campaigns and PR campaigns. The business databases and the consumer databases can easily overlap in function when it comes to automated content marketing.