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If you are a business owner, marketer or a salesperson who is into B2B marketing, you must already be aware of how crucial B2B data is for business decision-making, marketing as well as sales.
When you have access to good quality B2B contact data, the chances of reaching prospects who match your ideal customer profile (ICP) are higher. It also ensures that your marketing efforts and valuable resources are spent where there is a guaranteed return on investment (ROI).
But accessing accurate, up-to-date and relevant contact data is no easy fleet. Marketers often face challenges due to lack of precise data that stops them from reaching the right target audience.
And there are still some businesses and marketing and sales teams who still don’t understand how crucial B2B contact data can be.
So, what exactly is B2B data? Why is it so important for your outreach strategy? And how can you find it for marketing purposes?
This article will answer all these questions and more and equip you with all the knowledge you need to effectively market to other businesses using contact data.
First things first, let us understand the basics of B2B contact data. B2B data is the systemized set of information on other businesses and the people associated with it, that can be used for B2B marketing purposes.
B2B data includes contact details such as official email IDs, phone numbers, mailing addresses, social media profiles, and more. It also comprises business updates and any past interactions the business has had with your company.
Sales and marketing teams utilize this data to strategize better and enhance their customer journey.
There are various types of B2B email database that can be utilized to efficiently target and communicate with your prospects.
Here are a few among the many B2B contact data types
Demographic data consists of personal and geographical information like contact name, mailing address, contact number, and geo-location, among others. This type of data helps marketers understand their target market, recognize prospects, and personalize their strategies and offers accordingly.
Firmographic data deals with information regarding the structure and characteristics of a business. It comprises of details like company size, revenue size, industry, geographical location, ownership type, and more. This type of data helps marketers segment the market to pinpoint target industries, and tailor their outreach strategies suitably.
Technographic data gives information regarding the technology and tools that are used by businesses. This includes what software and hardware they use, their IT infrastructure, online platforms, as well as their digital capabilities. Such data helps marketers see if there are integration or compatibility opportunities, for personalizing outreach efforts as per the technology preferences of the businesses.
Chronographic data offers information on the chronology of events or changes that might offer sales or marketing opportunities. For example, a newly appointed executive, latest funding, or a new hire. Such data is time-sensitive and offers opportunities to propose an offer right when they require it.
Intent data offers insights into the activities and behavior of businesses online, to check their interest or intent to buy a product or service. Such data includes website visits, search queries, interactions on social media platforms, content consumption, and more. This helps marketers easily find potential leads who are actively seeking relevant solutions.
Customer data includes details of individuals within businesses who have purchasing power and influence the decision-making process. Such data includes job titles, job level, roles and responsibilities, buying history, preferences, etc., enabling marketers to send personalized messages to key decision makers in target companies.
B2B data is crucial for informed decision-making, targeted outreach campaigns, as well as the overall B2B marketing success. By utilizing reliable and accurate B2B database, marketers can recognize and understand their target audience better, discover market trends, and personalize marketing strategies.
Additionally, B2B email database can be segmented to match your customer base and marketing criteria, in order to reach the right prospects at the right time with the right message.
This targeted approach using B2B database in turn leads to effective lead generation, high ROI, enhanced customer relationship management, and ultimately business growth.
When looking for B2B contact data, you can either do your own research and obtain the data yourself or choose reliable B2B email database providers. In this section, we will explore free methods.
Use business directories and trade associations to obtain information on companies and contacts within the specific industry you want to target.
Utilize web scraping tools for extracting contact details from publicly available sources. These tools can collect large amounts of data from multiple open sources in a small amount of time.
Although these free methods of finding B2B contact data on your own can be effective, they are time and resource consuming and come with a lot of drawbacks such as data inaccuracy, missing contact information, and compliance risks, to name a few.
Read ahead to find out about obtaining B2B data from a data vendor.
In the long run, finding contact data on your own costs more and does not guarantee great results. So, to tackle these challenges, consider purchasing a contact database from a credible B2B contacts database provider. B2B data providers specialize in gathering, compiling, and selling B2B contact information for sales, marketing, sales, and outreach purposes.
Data obtained from reputable data vendors are more accurate, up-to-date, and reliable as it goes under thorough verification processes. B2B contact database providers also ensure compliance with data privacy policies and anti-spam laws, such as CAN-SPAM, GDPR, CCPA, CASL, and more, keeping you away from legal issues.
There are a wide range of B2B intent data providers out there but DataCaptive stands out as a provider of high-quality data as well as other B2B data solutions. DataCaptive’s B2B contact database offers 95% accurate, verified and relevant data that can be used to carry out highly effective targeted marketing strategies.
Here are some reasons why choosing DataCaptive is the best decision you can make as a marketer or a business owner:
DataCaptive provides B2B of businesses across the USA, Canada, UK, Australia, Europe, and more.
Don’t wait no more! Get your custom-built list now!
If you want to succeed in this competitive business landscape, having access to a reliable business contact list can be your pathway to targeted marketing success. Choose DataCaptive’s B2B contact list and connect with key decision makers and influencers across various industries and regions effortlessly!
Yes, DataCaptive offers a free sample list that lets you experience the quality and relevancy of the data before committing to a full purchase.
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