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Besides the tasty chocolate eggs & abundant time off work, the original message of Easter is regarding new beginnings which could be a healthy piece of inspiration for your next campaign.
It’s the best time to spread the message of a new product if you got one on the horizon or have rebranded or restructured your company in some new way. Broadcast that new product, service, feature upgrade, or the new look when people will be reflecting on their own new beginnings & catch their attention.
Make sure the following elements are included in your campaign planning session:
Remember that, since your target prospects will be away from the office they will be connected to the online world mostly via mobile devices. So, make sure that all your content is mobile responsive. Avoid getting lengthy newsletters that are impossible to navigate but keep the core message on point & simple.
Make sure that the following are considered when sending out messages optimized for mobile:
Easter marketing ideas that you implement can become repetitive – well, how many times you might have heard “eggcited” without cringing? But it doesn’t mean that you shouldn’t go ahead & try what seems fit. Moving forward We hope this post has given you some inspiration.
Keep your content light & fun. Also, remember that the key is to have as much fun as you can and enjoy the Easter holiday.
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