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A Chief Digital Officer is a job title assigned to the executive that ensures that the important company strategies are aided by the emerging technological developments & evolving successful business practices. There has been a steady evolution of the job position of the CDO from the existent posts of the CIO & CMO. With the penetration of digital technology firms into the business from every direction such as big data, predictive analytics, social media, cloud computing, etc., there is a growing need for every business no matter how small to hop on to the digital revolution wagon.
These changes have created an increasing need for the Chief Digital Officer to take charge & guide the business process towards establishing their brand presence across the digital world. Although the role of the CDO since its emergence around 2012 is still evolving, yet the roles & responsibilities seem to be gradually maturing with the advancements in technology. So now let’s look into the various responsibilities that most CDOs presently fulfill.
Having listed all these, It is a clear fact that the responsibilities of the CDO will further transform with the invention/discovery of every new digital process & technology.
According to a study by PwC, From a mere 6% in 2012 to an overall of 19% in the year 2016, the rise in the number of CDOs employed points towards the important role these C Level Executives are roped in to play.
Earlier, the business intellect overpowered technological knowledge as a criterion for choosing the right CDO for a company but with time this has changed. Now more and more CDOs with a good technological background are preferred to add perspective to the business processes within most B2B companies.
All these tasks depend on the ever-changing digital technology & processes, hence the need for a CDO will exist as long as the process of digital innovation continues. With the rise of the CDO, not only will B2B & B2C organizations employ their benefit, but there will also be other companies involved in the provision of digital technology equipment & software, data solution providers, etc. that will also gain as they acquire a prospective customer. Such companies can most definitely leverage a well-segmented & comprehensive Chief Digital Officer Contact List to empower their marketing data & boost sales.
Hence, the emergence, rise & evolution of the CDO has added to businesses of all sizes & forms & will continue to enhance growth in these organizations by incorporation of innovative digital technology so as to keep them in pace with the growing competitive business landscape.
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