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Securing B2B sales is essential for growth and long-term success in today’s competitive manufacturing industry. However, reaching the right decision-makers in large retail businesses can be challenging. For manufacturers aiming to expand their client base and drive business growth, connecting with C-level executives in target companies can make a significant difference.
In this case study, we explore how DataCaptive’s C-suite email list helped one manufacturer achieve a remarkable 30% growth in B2B sales. By leveraging verified, up-to-date contact data, this manufacturer was able to connect directly with influential decision-makers in major retail businesses, ultimately driving sales and fostering long-term partnerships.
Manufacturers looking to supply their mass-produced goods to the retail sector face various challenges. Large retail businesses in the USA require products that meet high-quality standards, consistency, and price competitiveness. The challenge lies in manufacturing high-quality products and in reaching the right people within these retail giants who can make purchasing decisions for thousands or even millions of units.
For many manufacturers, gaining access to the right contacts is often slow and cumbersome. Gatekeepers and mid-level employees often control the communication flow, making it difficult for manufacturers to showcase their capabilities directly to the top decision-makers who ultimately control purchasing decisions. This is where the power of C level contacts comes into play.
Having access to a C-suite executives email list can be a game-changer for manufacturers and B2B marketers looking to connect with top decision-makers in large organizations, including major retail corporations. C-suite leaders—such as the Chief Executive Officer (CEO), Chief Operations Officer (COO), Chief Marketing Officer (CMO), and Chief Procurement Officer (CPO)—are responsible for setting strategic direction, approving key supplier contracts, and forming valuable long-term partnerships.
With a direct line to these influential executives, manufacturers and marketers are better equipped to:
A targeted C-suite executives email and phone number list offers a powerful advantage, enabling manufacturers and B2B marketers to create meaningful connections that drive business growth and lasting success.
In this case study, we examine a consumer electronics manufacturer struggling to expand its business with large US-based retailers. The company has a strong product line but lacks the necessary connections to reach the key decision makers within major retail chains.
The manufacturer’s first objective was to pinpoint top retail companies in the USA that matched their product scale and needs. Using DataCaptive’s B2B data services, they strategically filtered the database by criteria such as industry (retail), company size, location, and more.
This precise targeting allowed them to focus on major retail chains like Walmart, Target, Home Depot, Costco, and Best Buy—companies with the infrastructure and demand to fully benefit from the manufacturer’s offerings.
To ensure effective communication, the manufacturer prioritized creating a targeted list of C-level contacts within these retail giants. Leveraging DataCaptive’s advanced B2B database services, they accessed verified contact information for pivotal decision-makers like Chief Procurement Officers (CPOs), Chief Marketing Officers (CMOs), and Chief Executive Officers (CEOs). This approach enabled them to engage directly with high-level executives, facilitating faster decision-making and improving the likelihood of high-impact partnerships.
Engaging directly with C-level executives allowed the manufacturer to establish personal relationships with key decision makers. These executives appreciated the personalized approach and were more receptive to discussions about potential long-term partnerships.
Over time, these relationships grew stronger, and trust was built based on the manufacturer’s ability to deliver on promises, maintain high-quality standards, and meet deadlines. This trust was crucial for securing major supplier contracts with top-tier retailers.
By engaging with C-suite executives, the manufacturer significantly shortened the sales cycle. What had previously taken months of back-and-forth with mid-level managers was now a series of well-organized meetings and negotiations directly with decision-makers. In many cases, purchase orders for large quantities were approved within weeks of initial contact.
The manufacturer secured supplier agreements with multiple major retailers, resulting in a steady stream of orders and long-term partnerships. These deals boosted the manufacturer’s revenue and gave them visibility in some of the largest retail chains in the USA.
By using C-level executive contacts, the manufacturer achieved a 30% increase in B2B sales within 6 months. This growth was attributed to:
With these new retail contracts in place, the manufacturer could scale its operations, increase production efficiency, and expand its market reach nationally and internationally.
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This case study demonstrates the value of having access to accurate, up-to-date C-suite executives. DataCaptive’s contact lists empowered the manufacturer to bypass traditional sales methods and directly engage with key decision-makers, driving a 30% increase in B2B sales.
For manufacturers seeking to grow their B2B sales and secure large-scale contracts with major retailers, the verified and opt-in contact lists offered by DataCaptive streamline outreach, shorten sales cycles, and boost revenue. With the right connections, manufacturers can unlock new opportunities and build lasting relationships with top retail brands.
Before using C-level contacts, the manufacturer struggled with slow communication and gatekeepers, hindering their ability to connect with top decision-makers at major retailers.
DataCaptive’s list provided verified contact info for key executives, enabling the manufacturer to directly engage with decision-makers and secure major contracts, driving a 30% increase in sales.
The manufacturer personalized outreach to C-level executives, addressing specific business needs and offering tailored solutions, which helped build trust and secure long-term partnerships.
Yes, manufacturers looking to expand their reach and secure large contracts can benefit from accessing C-level contacts, which streamlines the sales process and connects them with decision-makers.
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