How Many Companies Use HubSpot? Total Customers in 2025

How Many Companies Use HubSpot Total Customers

HubSpot is a globally renowned leader in customer relationship management (CRM) solutions, offering robust tools for marketing, sales, customer service, and operations. Do you often wonder how many companies use HubSpot and why?

With its user-friendly interface and versatile solutions, the platform has gained a massive customer base across industries. Over the years, HubSpot has cemented its position as one of the top CRM platforms worldwide. Read on as we look into HubSpot’s total customers, the top companies using the platform, and insights into its benefits.

Total HubSpot Customers in 2025

As of 2025, HubSpot continues to dominate the CRM and marketing automation space, with an estimated 238,000+ active customers globally. Its customer base spans industries such as technology, finance, education, retail, and more, making it a versatile tool for businesses of all sizes.

HubSpot’s popularity stems from its user-friendly interface, seamless integration, and powerful features that enhance customer relationship management, inbound marketing, and sales processes.

With businesses across 135+ countries relying on its services, HubSpot has solidified its position as a leader in the SaaS market and contributed significantly to the digital transformation of companies ranging from startups to multinational corporations.

The growth of HubSpot’s customer base can also be attributed to its continuous innovation, such as the introduction of AI-driven tools, advanced analytics, and personalized automation that cater to evolving business needs.

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Which Companies Use HubSpot?

HubSpot’s adaptability makes it a preferred choice for businesses across industries such as IT services, e-commerce, education, hospitality, and SaaS. Below are the top 10 companies using HubSpot:

So, how does HubSpot help these companies expand operations, manage customer interaction, and generate better leads? Let’s explore these companies in detail to find out: 

Accenture
  • Global IT services company Accenture uses HubSpot to streamline its global marketing campaigns and improve lead nurturing.
  • The platform supports efficient customer engagement and data management across industries.
  • HubSpot’s CRM tools enable Accenture to foster long-term client relationships.
Peloton
  • Peloton employs HubSpot to manage its customer engagement and drive retention strategies.
  • The platform helps track user data and personalize interactions for its fitness products.
  • HubSpot supports Peloton in delivering superior customer experiences.
Mollie
  • Payment and money management platform Mollie leverages HubSpot to automate its customer communication and marketing workflows.
  • The platform helps Mollie personalize outreach and track customer interactions.
  • HubSpot empowers Mollie to optimize its fintech services for diverse clients.
TrustPilot
  • Online review platform Trustpilot employs HubSpot to manage its inbound marketing and boost brand visibility.
  • The tool aids in analyzing customer feedback and creating targeted content.
  • HubSpot has helped Trustpilot enhance customer satisfaction and engagement.
Ruangguru
  • One of Southeast Asia’s largest ed-tech companies, Ruangguru, uses HubSpot to optimize its educational platform’s marketing and customer support.
  • The CRM aids in streamlining workflows and improving communication with its vast user base.
  • HubSpot supports Ruangguru in building stronger connections with students and parents.
Rock Content
  • Rock Content relies on HubSpot to optimize its content marketing and improve lead nurturing.
  • The platform supports better collaboration between teams and results in effortless client interactions.
  • HubSpot helps Rock Content drive conversions and build meaningful customer relationships.
Momentive
  • Momentive uses HubSpot for efficient marketing automation and customer communication.
  • The CRM helps Momentive track customer journeys and improve service personalization.
  • HubSpot enables Momentive to scale its operations and deliver consistent results.
Yousign
  • E-signature and document management solution provider Yousign leverages HubSpot to enhance sales processes and manage customer onboarding efficiently.
  • The platform allows Yousign to track leads and nurture prospects effectively.
  • HubSpot’s automation tools help Yousign scale its operations in the e-signature market.
Gitbook
  • Documentation solution provider GitBook utilizes HubSpot to simplify its marketing and customer relationship management.
  • The CRM helps GitBook track engagement and improve communication with its niche audience.
  • HubSpot’s data-driven insights enable Gitbook to enhance user satisfaction.
Mews
  • Hospitality management solution provider Mews uses HubSpot to streamline its sales and marketing efforts.
  • The CRM aids in managing customer relationships and improving sales pipelines.
  • HubSpot’s tools help Mews enhance its market presence and operational efficiency.

HubSpot Adoption by Revenue

The distribution of HubSpot customers by revenue size in 2025 is as follows:

HubSpot Adoption by Revenue

HubSpot Customers by Industry

HubSpot Users by Industry

IT & Services

  • Most companies that use HubSpot for CRM, email marketing, and automation of customer journeys are from the IT sector.
  • The platform enables tracking user behavior and managing complex sales pipelines.

Software

  • Software businesses rely highly on HubSpot to drive sales and manage customer retention.
  • Features such as customer segmentation optimize online sales.

Marketing and Advertising

  • Marketing firms leverage HubSpot for lead-tracking and maintaining consistency in communications.
  • HubSpot’s analytics tools provide insights to streamline marketing efforts.

Retail

  • The e-commerce and retail sector leverages HubSpot to manage customer interactions.
  • Its cart management feature assists in managing purchases.

Financial Services

  • Financial service providers use HubSpot to track leads and manage customers.
  • The analytics tool helps improve financial planning services

HubSpot Customers by Country

HubSpot Users by Country

The United States

  • Most of HubSpot’s users are from the US, particularly from the tech, retail, and financial sectors.

The United Kingdom

  • Businesses in the UK too use HubSpot to improve customer experiences and generate leads.

Canada

  • Canadian companies adopt HubSpot to integrate marketing automation and enhance team collaboration.

Australia

  • Australian SMEs and startups rely on HubSpot for scalable marketing and CRM solutions.

France

  • HubSpot is highly popular among B2B companies in France for lead management and inbound marketing.

Who Is HubSpot's Biggest Competitor?

HubSpot is a leading CRM solution provider. Yet, some companies offer tough competition to HubSpot and have been doing quite well in the CRM market lately. Here’s a look at some such companies:

Salesforce

  • Known for its robust CRM and extensive integrations designed for large enterprises

Zoho CRM

  • Offers affordable solutions with features such as email campaigns and lead management for SMBs

Marketo

  • Specializes in marketing automation and account-based marketing solutions

Pipedrive

  • A sales-focused CRM with simple pipeline management tools for small businesses

ActiveCampaign

  • Combines email marketing, automation, and CRM features for customer engagement

SharpSpring

  • Provides comprehensive marketing automation solutions at a competitive price point

Freshsales

  • Offers AI-driven CRM tools and improves lead-scoring opportunities

Keap (formerly Infusionsoft)

  • Tailored for small businesses focusing on CRM, email marketing, and sales automation

How to Connect with HubSpot Users

There are several ways to collect contact information of key decision-makers in HubSpot-using companies. You can reach out to them via company websites, business directories, LinkedIn, and other platforms.

 

However, these methods can be time-consuming and may not provide accurate or up-to-date details. For a more reliable and efficient approach, consider purchasing a B2B email list from a trusted provider such as DataCaptive.

 

We offer a highly accurate and verified list of HubSpot users globally, with over 893,400+ contacts. Additionally, you get customization options, allowing you to tailor your list by industry, country, company size, revenue, and more attributes.

 

Ready to connect with HubSpot users and maximize your outreach efforts?

Visit www.datacaptive.com to access a verified list of HubSpot users today!

Free Sample List of Companies Using HubSpot

Here’s a free sample list of HubSpot customers to offer you a glimpse into DataCaptive’s data quality and accuracy. Get a complimentary sample of our HubSpot lists and assess the authenticity of our databases today! Experience the difference with DataCaptive and transform your marketing efforts.

Free Sample List of Companies Using HubSpot
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Why Choose DataCaptive?

DataCaptive is a leading provider of B2B data solutions, offering accurate and reliable data that keeps you ahead of the competition. With our targeted lists, you can reach the most relevant prospects likely to convert into paying customers.

Our HubSpot customer database is one of the most comprehensive in the industry, sourced from trusted and official channels. We employ rigorous verification and re-verification processes to ensure your data is always up-to-date and accurate.

 

Here’s why DataCaptive stands out:

  • Customization options tailored to your needs
  • Databases that are continuously updated
  • 95% data accuracy
  • 85% guaranteed email deliverability
  • Compliance with key data regulations such as the GDPR and CAN-SPAM
  • 100% opt-in data
  • CRM-compatibility
  • Cost-effective pricing

Partner with DataCaptive and see a significant boost in your ROI and business growth today!

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Final Thoughts

In 2025, HubSpot will continue revolutionizing CRM solutions, enabling businesses to achieve operational excellence and customer satisfaction. By understanding HubSpot’s expansive customer base, you can create tailored marketing campaigns and leverage these insights for targeted outreach.

Invest in a credible B2B data provider like DataCaptive to unlock your company’s growth potential today!

FAQs

As of 2025, 238,000+ customers in over 135+ countries have grown their businesses with HubSpot.

HubSpot is popular among industries such as technology, education, healthcare, e-commerce, financial services, and others. Businesses use it for marketing, CRM, and various automation needs.

The United States, the United Kingdom, Australia, Canada, and Germany are some of the countries with the highest number of HubSpot users.

HubSpot offers small businesses an affordable and scalable solution for managing customer relationships, automating marketing tasks, and driving sales growth.

DataCaptive updates its HubSpot users list every 45 days to ensure the data remains accurate and relevant.

Companies that use HubSpot can manage CRM functions effectively and build long-term business relationships seamlessly.

Some of the major companies that use HubSpot include Atlassian, Trello, Zendesk, Samsung, Doordash, Shopify, SurveyMonkey, and Spotify. These companies utilize HubSpot’s CRM, marketing, and sales tools to improve lead management, customer engagement, and sales automation.

HubSpot’s most significant competitors include Salesforce, Marketo (an Adobe company), Zoho CRM, Pardot, and ActiveCampaign. These companies offer similar CRM and marketing automation services and are major players in the same space.

HubSpot serves a wide range of customers, from small businesses to large enterprises in technology, e-commerce, healthcare, education, and financial services. The key users include B2B companies, marketing agencies, sales teams, and customer service providers.

To create a customer list on HubSpot, go to the “Lists” tool under “Contacts” and segment based on criteria such as behavior and location. Enrich your lists with verified data from DataCaptive for more accurate targeting. This will help you get high-quality, segmented B2B email lists to boost your outreach and conversions.

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