Ensure More Sales by Creating an Ideal Buyer Persona

How to create an ideal buyers persona

Benefits of Creating a Buyer Persona

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    Allows you to create personalized content and messages
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    Align strategies and messaging across different teams
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    Helps understand your audiences’ needs
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    Increase your lead generation effectiveness
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    Create new and engaging personalized content
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    Find ways to build lasting relationships by offering discounts
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A buyer persona is a vital component of an inbound marketing strategy. It is the semi-fictional representation of your ideal customers. Consumers connect better with messages that are personalized and highly relevant to their needs and pain points. A buyer’s persona addresses the needs of the consumers while streamlining your marketing and sales process. This way, your team is only spending time on leads most likely to convert.
Creating a buyer’s persona is not a tedious process, as it’s all about obtaining your market research and customer data and presenting that information within your business. A well-planned buyer persona can describe prospective customers’ buying behaviors and determine their decision-making and purchasing processes.
Whether starting a business or looking to refresh your existing personas, this blog will help you create the perfect buyer persona and explore examples beyond the basics.

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The Different Types of a Buyer Persona

The one size fits all approach will not work when creating a buyer persona. It is up to the company to divide personas into groups depending on their job title, personality traits, or actions. Marketers need a holistic approach and consider how buyers make fundamental choices. Here are the four main types of a buyer persona:
  • Competitive-buyers
    Competitive buyers
Prospects like to purchase from brands that are better than competitors. In short, they want the best product or service available in the marketplace.
  • Spontaneous-buyers
    Spontaneous buyers
These prospects prefer to purchase a product or service that will solve their pain points or reach their sales objectives quickly. Remember not to bore them with product details; instead, offer them a prompt solution.
  • Humanistic-buyers
    Humanistic buyers
These buyers are usually the most empathetic, people-oriented demographic. When purchasing, shoppers look for a human touch, personalized approach, or personal connection.
  • Methodical-buyers
    Methodical buyers
This type of customer makes decisions based on in-depth research on the product or service, its feedback, and the company. You must offer all the product details and tell them how your process works and why your product or service is the best in the market.

Why Should You Download This Handout?

Download buyer persona handout
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    To get the steps for creating a buyer persona
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    To get a free buyer persona that is professionally designed
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    To understand the importance of buyer persona in a B2B industry
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    To get valuable insights into your target audience
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    To obtain tips for improving your existing buyer persona
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    To learn how to leverage a buyer persona template
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