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How To Use Data Sources For Lead Enrichment (CRM & Digital Marketing)

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Imagine you are out fishing on a sunny day and have your cast in the water waiting for some fish to latch on to it. But despite your efforts and patience there seems to be no fish coming for your cast. You then realize that you have not put the bait in the cast.


The same scenario is applicable even during the process of Lead Enrichment. You may be using the wrong data sources or not using data sources that are reliable. When you use the right sources, you can simplify the process of lead enrichment. In this article we seek to explain how using the right data sources is necessary for lead enrichment.

Do you realize how data drives digital marketing and CRM?

Yes, data-driven initiatives are ruling the B2B and B2C market. We are talking about reliable data and not random data. This is the reason why Data Enrichment is essential.


The more genuine your data are, the better will be your prospecting and conversions.


Lead data enrichment may seem like a process that provides your sales team with an enriched view of a lead. It also empowers sales reps to understand prospects better and enhances the likelihood of converting them into buyers.


Armed with information on target leads, you can improve your customer relationships. Lead enrichment is a data-driven initiative. Your data enrichment services provider plays a crucial role in the whole process.


Let us see how you can use data sources for lead enrichment.


Also Read: Does quality or quantity matter in lead enrichment

Data sources with quality data for lead enrichment

To bring in the deals, your sales team needs leads. Your lead generation methods must bring leads that fit your company’s buyer persona. The outcome of your marketing efforts depends on the quality of your leads generated. You can get a better idea about your prospects and their requirements with reliable data. This is where data sources come into the picture.


With trusted data sources, you can save on extra investments to clear redundant data. Consistent data sources, and lead generation ways lets you plan effective marketing strategies. Be it your


  • email campaigns
  • content marketing moves
  • targeted ad campaigns


A set of responsive data of potential customers from reliable data sources will be an asset.


Thus, data from appropriate sources ushers in lead enrichment. This in turn helps you to reach out and engage with your target audience in a better way.


Gather and analyze proper data and take a step forward to lead enrichment. You will be able to enhance the possibility of your sales with appropriate data.

Responsive data sources: for CRM data enrichment

Using responsive data sources ensures a steadfast flow of quality leads. To know the right source is one part of the lead enrichment puzzle for digital marketing.


Data enrichment empowers you to communicate with qualified leads who you can nurture. Nurtured leads results in a shorter sales cycle. B2B lead nurturing campaigns are better with quality customer data. You can build an active customer relationship and know their tastes and preferences. It enables you to project your product or service as a solution to their requirements.


Once again, data sources play an integral part in your B2B lead nurturing endeavors. The reason being, data sources with reliable databases ensures effective lead enrichment. Enriched leads let you frame relevant nurturing programs.


Moreover, data enrichment results in progressive public profiling, tailoring communication. B2B marketer can frame when and what to convey as well by aligning buyer intent.


Thus, we can see that data sources with quality leads acts as the basis of CRM data enrichment.


Also Read: How lead enrichment radically improves your CRM

Segmented data for effective lead enrichment

A segmented data is an important criterion for lead enrichment requirements. Lead segmentation enables you to have a lead management process in place. This will in turn help you with your CRM requirements. Segmenting your leads based lets you execute a successful marketing program.


You can keep track of your leads and reduce lead leakage possibilities. Further, you can generate follow-up tasks, and improve conversion rates.


Adopt a well-strategized lead management process, for an enriched view of your leads.


A trusted and efficient data source can analyze and segregate your leads. This lead data enrichment factor helps your sales team to have qualified leads.


So, it is clear your data sources remain at the core of your lead enrichment endeavors. Whether it is your digital marketing plans or your CRM activities, lead enrichment is vital. You should ensure that data sources you choose practice genuine data enrichment services.

Let us know your views on lead enrichment in the comments section below.

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