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Maintaining a good relationship with your customers is the key to boosting your sales and one of the best marketing methods to achieve that is by using a sales follow-up email template.
Follow up emails act as a reminder for previous emails sent to your prospects. These emails aim to start a conversation, get a response or develop their interest towards your company. A sales follow-up email must be compelling, have an eye-catching subject line, be to the point, short and must contain an actionable message that invites a click.
Sending a follow up campaign is the right way to nurture cold leads to ready-to-purchase customers. It is also an excellent method if you want to collaborate with someone to boost your sales. Some studies have proven that if you follow up with web leads within five minutes, you are 9x more likely to convert them. Follow up emails is an art that a salesperson must master.
This type of sales follow-up email helps encourage prospects to give the free trial a try in hopes of converting them into paid customers in the future. You can also send this type of email to get feedback and give them suggestions on how the paid solution can solve their problem better.
Link building follow up emails are sent when you try to get backlinks to your landing pages. Doing this will increase the domain authority of your website and improve ranking in the SERPs. Link building usually requires a lot of patience, time and multiple follow ups.
Usually, after you send an introductory sales prospecting email, you have to send a follow up email, two or three days after your first prospecting email.
You can write this email to review their pain points, congratulate them on their achievement or thank them for their time.
This is an email you send after the first follow up email to keep the follow up sequence going.
Sometimes the first follow up email may be answered, so you can send these emails as an additional resource to educate them on your brand.
If you still have not received any response from your email campaigns, this will act as your last-ditch follow up sequence to start a conversation.
This email is only used after repeated follow up emails.
Here you can request a prospect to connect you with the right person or decision maker.
This email will help you explain how your product or services will improve its business.
Sometimes your prospects may have engaged with your email by clicking on any CTA or link, watching a video, and downloading an attachment but would not have engaged with you.
This is when you send a follow up email after a trigger.
You can use this after giving your prospect a product or service demo.
You need to find prospects interested in your products or service as they may invest more time learning how you can help them.
You can follow up a prospective email by acknowledging their interest and by showing absolute belief in your product’s fit for the prospect. Make sure to keep this follow up email short to the point, be honest, and add value.
Overcome your mistakes by making sure your subject line is catchy, by adding personalized elements, a structure to your emails and by including enough proof to leverage your statements.
While sending a follow up email after sales, ensure that it includes a thank you note, ask for referrals, and make them subscribe to your newsletter. You can also keep the lines of communication open and try to direct them towards a second sale.
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