Lead Generation vs Sales Prospecting

One of the most apparent differences is that sales teams usually carry out prospecting, whereas the marketing departments
manage lead generation. But do you know the other difference? Read to find out!

Lead Generation vs. Sales Prospecting: which is better for your company?

The sales and marketing teams are known for butting heads when prospecting leads, but both teams need to align their strategies and objectives. Prospecting and lead generation need to be used simultaneously to get higher conversion rates, but both have a lot differences! Take a look at our blogs to know those differences.
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