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A website redesign is a perfect time to integrate your inbound marketing strategy into the site’s very fabric. In fact, your entire website needs to be optimized and focused on furthering your inbound marketing efforts. It is an investment that will pay off in higher conversions and increased sales.
Is Your Current Website Giving You What You Need? You are in business to make money. Your website exists to market your business. Its design needs to further your need to make money. If your current website design is not doing that, it isn’t giving you what you need.
Here are some things to expect from your website:
⇨ The design should remain up to date.
⇨ You should be able to measure ROI easily.
⇨ You should have updated metrics available at all times.
⇨ The website should totally support your marketing efforts.
⇨ The website should drive conversions and build your Lead Database.
If your current design isn’t giving you these benefits, it’s time to invest in a new design, one that will give you these benefits and many more. Every aspect of your website redesign should feed into your inbound marketing strategy.
The strategy and marketing funnel needs to be integrated into the site’s very fabric. To make this type of design work, you need a platform that is growth-driven and you need a web team that can make updates on a regular basis.
Your business will benefit in many ways when your inbound marketing strategy becomes what drives your website design.
If you want to take your marketing to the next level, it is time to integrate your inbound marketing strategy with your website design. Once you have the basics in place, you will see steady improvements in your marketing efforts. And that makes it all worth it.
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