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Hey did you check out the newly launched smartphone on Facebook? What say! Is it worth buying?
No, no, don’t go away thinking this is an unrelated post.
Social Media engagement is a series of interactions between the marketers and customers that leads to a long term relationship with the brand. Like every relationship, it requires nurturing with trust, adaptability and a sense of responsibility towards the customers.
But another study shows that only 30% of marketers say they are able to measure their social media ROI. This shows that although B2B marketers seem to be realizing the significance of customer engagement on social media, yet there is a lot to be learned & explored. So let’s explore 10 simple hacks that can help you engage more prospects in the social media world.
Posts that are optimized according to the particular social media platform fare better at winning engagement against those that are not. A study of the table given below highlights the optimal length of posts on different social media networks and their relation to prospect engagement rates.
Videos and Infographics have always been the more preferred form in a content marketing campaign. Visual content fares much better than textual content in garnering social media engagement. Studies show that Visual content is more than 40 times likely to get shared on social media rather than other types of content.
Ask for feedback on your products or services. Get reactions by using certain specialized features of social media platforms like Facebook which has recently introduced emojis like wow, sad, angry, love, etc. Get your social media followers to speak for your brand. Crowdsourcing is lately becoming the most adopted method of driving customer engagement. Answering questions on sites like Quora helps to build a positive brand image and contributes to its credibility.
Guest blogs are a good means of showing off your blogging prowess to the social media world. Swapping unique articles and blogs with other organizations can help boost your brand image and also improve the engagement rates significantly.
Thus, there are a several hacks to achieve better success rates by using social media networks. But it’s crucial that every marketer remembers to prioritize the prospect while trying to better their engagement. Listen more than talk about your products, bring humor in your content, make it interactive & compelling, & most importantly build trust with your prospects to acquire quality leads, nurture and convert them to reap sales success.
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