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Top 10 SaaS Companies You Can Look Out For In 2022

August 4, 2022
11:26 AM

Over the years, Software as a service (SaaS companies) has transformed the ways B2B companies worldwide work. Many top SaaS companies are coming up with new inventions, while the existing SaaS companies engage in impressive reinventions.

SaaS technology has made a massive difference in the B2B industries by improving efficiency, helping them save money, and reducing friction between teams. This might show you how SaaS companies are now trying to meet the demand for SaaS applications. We have listed the top B2B SaaS companies you must watch out for in 2022.

But before we get into the List of top United States SaaS Companies in 2022, let’s understand what a Saas company is, its industry, and the types of SaaS companies out there!

What are SaaS companies?

Companies that provide SaaS software or applications are the SaaS companies we are referencing in the blog.

SaaS is a cloud-based software distribution technique that allows the use of Software without needing to install or run applications on their computers and data centers. Users need to bear the subscription costs of the functionalities they use as they would to any other cloud service.

Overview of the SaaS industry in 2022

The demand for SaaS has increased exponentially over the past few years, as it’s becoming a viable choice for organizations looking for accessibility, functionality, simplicity, and versatility in a competitive business environment. SaaS is popular because it is very cost-effective and provides security, widespread connectivity, and user accessibility.

A survey done by Clara pointed out that over 63% of employees think that problems with SaaS can damage their company’s culture. The main reason why companies prefer SaaS is because you can use SaaS software solutions without installing and running applications on their computer systems. SaaS innovations are increasing yearly and dominating the cloud computing market.

Companies worldwide are now willing to invest in business intelligence strategies and are also turning to SaaS B.I. Tools to boost their efforts. So, if you are wondering, “How many SaaS companies are there in the U.S.?” Let us answer that for you; according to a Statista study, over 15,000 SaaS organizations are tracked so far. The study also reported that the U.S. SaaS market size was estimated to be over $145.5 billion in 2021 alone.

What are the top most essential aspects of SaaS?

1. Flexible payment options

Most SaaS companies work on the “Pay as you go” model, wherein the users pay only for the resources they need or pay in terms of subscriptions. Companies don’t have to pay for purchasing software and hardware. Some SaaS companies also offer you various pricing structures, which have become attractive in the competitive corporate world.

2. Scale your business

Since SaaS software doesn’t require you to install it, you can easily use it to expand your business. It is helpful for revenue retention and establishing a presence in new markets. If you don’t implement SaaS software in your business, then your customer pool stays stagnant, and there are chances for competitors to overtake you.

3. Updated Software

It is essential to constantly update your company with new features and technology, as relying on outdated software can put your business at risk. With SaaS, you don’t have to invest a lot of time as SaaS will handle the necessary software updates.

4. Accessible to use

One of the best aspects of SaaS is that all you need is an internet connection and a browser. Companies can access SaaS applications from anywhere and on any device, making it convenient for mobile platforms. SaaS is also easy to use, user friendly and doesn’t require you to depend on any in house IT experts.

5. Easily adaptable

It is effortless to adapt SaaS applications and tools as it provides solutions to accommodate the changing needs. Users can do proofs-of-concept and test features of the software in advance. It also comes with the best practices and samples to help you adapt quickly.

6. Increased security

SaaS companies invest heavily in security, technology and expertise. It requires enterprise-level security compared to the centralized level security as they are not holistic. Some SaaS products come with pre-existing disaster recovery protocols that are set in place to take care of any possible system failures.

Types of SaaS companies?

The different types of SaaS companies are divided into companies that provide SaaS products like:

Customer Relationship Management (CRM) SaaS companies

CRM SaaS companies help businesses that want to track their sales, automate marketing tasks and manage customer data. CRM software is usually used to promote the product and increase sales since it is an effective management tool. CRM SaaS companies specialize in forecasting sales, creating sales reports, checking progress, and automating repetitive tasks.

Accounting SaaS companies

Every company needs accounting services, be it from B2B or B2C. SaaS accounting companies help other companies perform their accounting functions themselves. Accounting SaaS companies save your time by looking into financial errors, data entry, payroll, taxes, and customer payments.

Project management SaaS companies

Project management SaaS solutions help track progress, draft plans, list requirements, and manage a project’s complex aspects. These solutions are easier to use than shared spreadsheets and have exclusive features like real-time notifications, task tracking, and blog posting.

CMS and Ecommerce SaaS companies

Ecommerce or CMS SaaS services help businesses improve the experience for both the customer and the vendor. Ecommerce SaaS companies allow you to sell your products immediately and save money while developing websites. You don’t need any technical or coding knowledge to create, manage and modify content as Ecommerce SaaS like WordPress and Shopify will help you do that easily.

Communication SaaS companies

These SaaS companies help with file sharing, instant messaging, and other functions designed to improve collaboration. The main benefits of Communication SaaS companies are instant messaging and file sharing to anyone from any part of the world. You no longer have to email or meet in person for a meeting as you can have them on chat messaging, video, and voice calls. The top Communication SaaS companies are Slack and Zoom.

H.R. SaaS companies

Human resources is a growing SaaS sector because it is used worldwide by all employers, especially in difficult times of the Covid 19 pandemic. H.R. SaaS helps companies to streamline hiring processes, track employees, schedule interviews, automate payrolls, and more. When most companies were working from home, H.R. SaaS solutions helped companies keep track of employee performance, manage employee productivity and hire people quickly.

Payment SaaS companies

Payment SaaS companies help businesses with secure and convenient online payment systems. You can use them for credit card payments, sending exclusive offers and rewards, processing bank transfers, tracking coupons, and more. Businesses worldwide can now accept payments in a much faster, more secure, and easy manner. It is also convenient and eliminates the risks of data leakage.

If you are looking for tips on choosing a suitable SaaS database from the list we have provided below, then you can check out our blog on 8 signs to consider while choosing a good data provider. These tips will help you identify the right SaaS database company for your B2B business.

Since communication plays an imperative role in business growth, tech marketers ought to connect with leading technology users. Reach your Marketing Milestones with DataCaptive's Technology Users Contact Database

List of top 10 SaaS companies in 2022

1. Salesforce

Salesforce is one of the Top 10 SaaS Companies in the world; this American company provides CRM services for the sales and marketing teams worldwide. Salesforce services allow businesses to use cloud technology and connect with their target audience.

So, what is Salesforce used for? It is used primarily for sales, customer service, marketing automation, and analytics.

This San Francisco-headquartered company is an expert in tracking customer activity and analyzing your metrics and data. As of March 2022, Salesforce has a market cap of $208.91 billion. The company is said to have over 150,000 trusted customers and more than 35,000 employees.

2. ReachEngine

ReachEngine is an all-in-one email marketing platform that helps you create, manage and track email campaigns. With ReachEngine, you can create custom email templates, nurture your leads and automate your campaigns. This fully-featured email marketing application is for business growth and development.

You can build email campaigns with ready-made templates, send out emails to unlimited contacts, collect actionable data with real-time reports and personalize every step of your customer journey. So, are you looking for a powerful, all-in-one email platform to send emails and automate your marketing? ReachEngine will solve all your email campaign problems right away!

3. Microsoft

Microsoft is a suite of productivity tools such as Microsoft Word, Excel, PowerPoint, and many others. Also known as Office 365, is one of the oldest application tools that are still popular in 2022 after it moved its desktop productivity Suite Office to the cloud.

The company was founded in 2006 and had its headquarters in Redmon, Washington, USA. It is credited for being one of the first SaaS companies, having controlled the SaaS market for over 45 years.

The company has over 181,000 employees and serves 200 million active users monthly. Microsoft not only outsells the packaged SaaS services but also offers Dynamics CRM, SharePoint collaboration, and even SQL Server databases on demand. It is now focusing on getting into customer acquisition, customer onboarding, and customer retention.

4. Zendesk

Zendesk is on the List of the Top 10 SaaS Companies in the US, as it is the first CRM company to build software to improve customer relationships. Zendesk was founded in 2007 and currently has its headquarters in San Francisco, USA.

The company’s help desk management solution offers customizable tools to build customer service portals and online communities.

It is, however known for its solutions like a customizable front-end portal, live chat features, and integration into other platforms such as Salesforce and Google Analytics.

Zendesk is best for cloud-based customer support solutions, with support tracking, purchase tracking, billing, shipping, etc. It also offers to brand for support pages with business logos, themes, and brand images and helps companies build a knowledge base to address their customer queries. So, with Zendesk, your target audience can connect with you via any channel they want.

5. Shopify

Shopify has turned out to be among the largest SaaS companies in 2022. This cloud-based, multichannel ecommerce platform was founded in 2006 and had its headquarters in Ottawa, Canada.

This ecommerce platform is designed specifically for small- and medium-sized businesses that sell online and in retail stores. Shopify gives you the tools to build and customize your online store and sell across multiple channels, from social media to online marketplaces.

Shopify is an ecommerce SaaS company that offers an online platform as a product. So, suppose you are a retailer looking to build your ecommerce store and provide a comprehensive list of shopping aspects, including marketing, payments, customer service, customer engagement, and shipping to your clients. In that case, Shopify is the way to go.

6. Amazon Web Services (AWS) SaaS

Amazon Web Services (AWS) is the most successful SaaS company, founded in 2011. The San Jose-headquartered company offers both a platform and tools for building your own SaaS applications and reselling several SaaS platform solutions from 3rd party vendors. AWS offers different SaaS solutions to companies and software developers that can be used in data centers in up to 190 countries.

Amazon Web Services (AWS) SaaS is a combination infrastructure as a service (IaaS), platform as a service (PaaS) and packaged software as a service (SaaS), so the possibilities are endless if you choose the AWS services. If you are responsible for managing customer access, account creation, and account management within your software, you can select SaaS AWS. AWS was one of the first SaaS companies to offer a “Pay as you Go” cloud computing model.

7. Adobe Creative Cloud

The Adobe Creative Cloud is a set of applications and services from Adobe Inc. That was founded in 2011 and had its headquarters in San Jose, USA. The company is among the top list of SaaS companies in the USA as it provides 20+ desktop and mobile apps with necessary SaaS services.

Adobe offers many features like design, video editing, web development, graphic design, and photography for more than 15 million subscribers.

Any company in Digital Media, Digital Experience, and Publishing and Advertising will require Adobe Creative Cloud to create marketing campaigns and reach out to their target audience. The company made up to $10 billion in 2022 alone; this helps you imagine the scale of this company.

8. Cisco

Cisco is the largest SaaS company in 2022 and a worldwide leader in I.T. and networking. The company was founded in 1980 and currently has its headquarters in San Jose, USA. Cisco is known for switches, routers, cybersecurity, and IoT that you will possibly find in every office you visit. Cisco also develops, manufactures, and sells networking hardware, telecoms equipment, other I.T. services and products.

But it has an impressive SaaS solution portfolio that caters to the needs of security and business needs at the forefront. As of June 2022, Cisco has a market cap of $177.89 Billion, making it the largest company in the networking and communications devices industry. One of their popular offerings is WebEx, a professional video conferencing service, and Spark, a collaboration service for teams to collaborate and work together.

9. FreshBooks

FreshBooks is one of the Top SaaS Companies and the best cloud-based small business accounting software. The company was founded in 2003 and has headquarters in Toronto, Canada.

Freshbooks is designed to help B2B and B2C companies handle their finances much more securely and efficiently. This platform allows businesses to send invoices, track time, manage receipts, expenses, and reports, and accept credit cards.

So far, the platform is used by 30 million users, including small business owners and accountants worldwide. FreshBooks works on web-based software as a service model, so its users can use it from any device, whether desktop or mobile.

10. ServiceNow

ServiceNow holds the top spot in the List of Top 10 SaaS Companies in the United States. The company was founded in 2004 and had its headquarters in Santa Clara. This company provides SaaS cloud computing software to employees, allowing them to work however they want to without following what the software wants them to do.

The employees can set up systems to define, manage, automate and structure services for companies.

This type of SaaS is useful in industries such as security, operations, software development, facilities, field service, customer service, H.R., marketing, finance, etc.

Conclusion

So there you have it, the DataCaptive’s List of Top 10 SaaS companies! Remember that while choosing a SaaS company, look for signs like funding potential, product-market fit, unique characteristics, affordability, and managing expectations of your target buyer. Let us know which SaaS companies your business depends on or if there’s any SaaS you are looking forward to using this year.

Years of experience in compiling business data and our pursuit of excellence have led us to emerge as pioneers in providing contact databases from the SaaS industry. So, if you are looking for a reliable and affordable SaaS user's database?

FAQs

Is TikTok a SaaS company? If not, what type of company is TikTok?

Yes, Titok is a SaaS company; many B2B companies are now using Tiktok to market their products and services to a younger millennial or Genz target audience.

Who is the largest SaaS provider?

Salesforce is still the largest SaaS company in the U.S., with a market capitalization of $161.4 billion. This is because they started with CRM SaaS solutions; they now expanded into platform development, marketing, machine learning (ML), analytics, and social networking.

What is the typical SAAS company activation rate?

Reported median activation rate was 50%. But in the OpenView study, we found that activation rates at the best PLG companies were between 20–40%.

Who are the fastest-growing SaaS companies?

The fastest-growing SaaS companies are Grammarly, Atlassian, BambooHR, Splunk, and SurveyMonkey, among others.

Is SaaS a growing industry?

The global SaaS industry is proliferating as the market is expected to grow from USD 130.69 billion in 2021 to USD 716.52 billion in 2028 at a CAGR of 27.5% during the 2021-2028 period.

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Julie Williams

Julie writes to motivate, inform, and educate people. Her major interests are marketing, artificial intelligence, and related areas. She is passionate about poetry on nature and human psychology. When not writing, she's found dancing or exploring new tourist places around!

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