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Twenty-three years later, the company is now the #1CRM Platform in America and worldwide. A leader in providing customer relationship management (CRM) software focused on sales, customer service, blockchain, marketing automation, and analytics, among others.
So, if you want to know the company’s journey to success, then take a deep dive into the company’s history, newsworthy highlights, Salesforce success plans and a timeline of milestones since its interception.
Salesforce journey began with Benioff building this company on the idea that software could be delivered 24/7 to the people over cloud.
Marc Benioff initially worked for Oracle, a software company that offered software installations on premise back in the 1990s. Now companies like Oracle are trying to invent cloud products and services in order to catch up to the movement that Salesforce created.
Another customer stories include NBCUniversal using Salesforce Customer 360. Salesforce helped the company in making strategic advertising decisions using smarter data with Customer 360 and democratize their data and capabilities in real-time, which they couldn’t do on their own.
IBM is one of the top companies on the list of Salesforce CRM users. Salesforce helped the company accelerate work internally and externally with channel-based communication and increase sales velocity with a unified seller experience.
One of the reasons that Salesforce became successful so fast is because it provided unique features like no other CRM software.
These solutions built on Salesforce may include contact management, workflow creation, task management, opportunity tracking, collaboration tools, customer engagement tools, real-time analytics, and a mobile-ready dashboard which are not provided by other softwares.
Yes, Salesforce’s success is very impressive, but what made Salesforce the #1 CRM provider? It is their impact on community and the world that they are trying to create.
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