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A healthcare email list is an extensive collection of contact information belonging to decision makers and key stakeholders in the healthcare sectors. You can acquire contact details such as email addresses, phone numbers, mailing addresses and more of healthcare professionals, C-level executives of hospitals, manufacturers, suppliers, distributors, and more. The email list will facilitate effective marketing campaigns and personalized communication with your target audience.
The healthcare email database will give you direct access to the decision makers, helping you bypass any intermediaries. This way you can promote your products and services through targeted marketing efforts which can result in enhanced lead generation and boosted ROI.
Benefits of buying a healthcare database
Instant contacts for speedy delivery
Connect with leads who are willing to buy from you
A wide pool of customers to choose from
Better use of marketing resources
Generate sales leads to grow your business
Expand into a new market
Based on the MailerLite survey report, healthcare emails’ average open rate is 21.59%, with a 3.31% click-through rate. It is one of the highest-performing strategies.
Promote a newly launched product or service
Prospect leads from a new market
Target a niche audience group
Connect with your ideal target audience, irrespective of boundaries
Reduce spam and increase CTR of the email campaigns
Target high-value leads with personalized emails
Stand as an industry expert by sharing relevant insights.
Email marketing is like knocking on the doors of people who didn’t ask you to drop by. It’s tricky. So, what are the things to check before buying an email list
Here’s a fact about healthcare marketing that might interest you
The 4 main ethical issues in healthcare marketing are
HIPAA compliance
Local medical board restrictions
Misleading information
Speaking against other doctors or medicine field
Physicians, Doctors, Nurses, Surgeons etc.
Procurement Officers, CMO, Board members, CTO, CEO etc.
Hospitals, Clinics, Rehabilitation centers, Trauma centers, old age homes, etc.
Build your ICP
Before you embark on your email marketing campaign, build your ideal customer profiles based on the audience you want to communicate with. This will help set the tone of content that you're about to produce.
Research the email list providers
Nowadays there are many healthcare database providers to choose from. It's important to find the one that offers the most accurate and up-to-date lists so you can be sure you're getting what you paid for.
Guarantee policies of the provider
Emails lists with guarantees like clean lists, segmented data, open rates, and full metric reports must be looked out for.
Accuracy and authenticity
It is important to buy a list that is high in integrity and up to date to avoid spam. To ensure cleanliness, check how these lists were compiled. Check for opt-in lists.
Lookout for other services
Take a look at the different services the provider offers to ensure they cover all of your needs. This way you can buy one healthcare list and use it together with other promotions without having to install separate plug-ins.
Pricing, return & replacement policies
It’s important to take stock of your budget while looking for an email list and shortlist the services that are available in that budget. While some healthcare database providers have a subscription policy, some others quote the price based on the quantity.
Support from the list provider
There are plenty of healthcare marketing companies that deliver quality email lists, but in order to deliver a successful campaign that boosts your sales, you must find a company that provides a greater level of support, both pre and post-sale.
Segmented database
The provider should also offer a segmented and targeted list based on factors such as physician specialty, geographic location, practice type, license state, other demographics, and more.
What are the essential features of healthcare email lists?
1. Segmented
The healthcare data must be segmented into job title, practice type, license state, medical affiliation, etc.
2. Customizable
Ensure that the healthcare database can be customized depending on the brands’ needs and requirements.
3. Verified and validated
Data must be verified and validated periodically to guarantee the best results.
4. Global data policy-compliant
Data must comply with international data laws like the GDPR, CAN-SPAM, and ANTI CAN-SPAM.
Email marketing in the healthcare industry is here to stay. A brand cannot function without growing and validating a Healthcare Email List as an integral part of its marketing strategy. If you are looking to ace your marketing strategy but do not know where to start with building your Healthcare Email List, we are here for you.
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