Companies run around it all day long!
Every bit of their effort is aimed at getting its attention!
Its one glimpse, gives marketers a peaceful sleep!
Wondering what that is?
Well, its name starts with ‘L’
No! Don’t go that far! It’s not that complicated, it’s just LEAD GENERATION!
Table of content
Lead Generation Strategies
Lead Generation Tools
The entire process of profit-making starts with Lead Generation. It is the most significant step that takes you towards achieving higher returns. Hence the entire process is as crucial as the first steps of an infant.
Careful analysis, meticulous planning and exemplary execution are required to achieve success in generating qualified leads.
In order to help you out with the same, we have split the entire process into simple steps. Hope you enjoy reading it!
Lead Generation is nothing but the process of cultivating customers for your products or services. Organizations invest thousands of crores over this single, significant process. But not all companies would be able to invest so much of capital over the process of generating leads.
Then, what do they do?
Well, that’s exactly what we have explained below!
We have listed down a number of strategies and tools that can be used by organizations of all sizes to generate sales qualified leads.
LEAD GENERATION Strategies
There are several ways of inciting your prospect’s interest in your products or services. Thorough research must be conducted keeping in mind your goals, budget, target audience and other crucial factors. Only after that will you be able to decide as to which strategy suits you the best.
Here are a few commonly used Lead Generation strategies that actually work.
Hosting websites that are SEO compliant
Blogging on a regular basis
Account based marketing
Social media marketing
While those were some common ways that companies employ to obtain qualified leads, you can outsmart them! Automate the entire process by using specific tools.
Lead Generation Tools
Multiple tools are available in the market for each process involved in generating quality leads. These tools help you in various stages of the Lead Generation Process. Some of them are as classified below:
Data Collection Tools
Email Automation Tools
Mail Follow-up Tools
Form & Email Collection Tools
Email Marketing Tools
Landing Page Creation & Capture Tools
Process Automation Tools
Social Media & Forum Tools
Customer Research & Survey Tools
Calendar Scheduling Tools
We have listed down a few popular Lead Generation tools offering free trials. Try it out for yourself and see if it works.
Yet Another Mail Merge
In case you are thinking of opting for the services of a Lead Generation provider, then you must be aware of a few aspects!
Don’t forget to ask these questions to your Lead Generation service provider!
Also, do check out our Lead Generation page for more information.