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Well, its name starts with ‘L’
No! Don’t go that far! It’s not that complicated, it’s just LEAD GENERATION!
Lead Generation is nothing but the process of cultivating customers for your products or services. Organizations invest thousands of crores over this single, significant process. But not all companies would be able to invest so much capital over the process of generating leads.
Then, what do they do?
Well, that’s exactly what we have explained below! We have listed down a number of strategies and tools that can be used by organizations of all sizes to generate sales-qualified leads.
There are several ways of inciting your prospect’s interest in your products or services. Thorough research must be conducted keeping in mind your goals, budget, target audience, and other crucial factors. Only after that will you be able to decide which strategy suits you the best.
“The essence of strategy is choosing what not to do.” – Professor Michael Porter
Multiple tools are available in the market for each process involved in generating quality leads. These tools help you in various stages of the Lead Generation Process.
Some of them are as classified below:
“A man and his tools make a man and his trade.” – Vita Sackville West
We have listed down a few popular Lead Generation tools offering free trials. Try it out for yourself and see if it works.
DataCaptive is an expert B2B contact data provider. Its database is relevant, authentic, and reliable. Not just that, the data is completely customized to meet your exact business needs. Also, it’s verified and validated through a series of authentication processes.
We offer 10 free samples.
Reachstream helps you to connect with your prospects across various channels. It provides contact details of your potential customers, within a matter of minutes! It provides not just the Emails but a bevy of other customer information as well.
Leadfeeder gives information about individuals or companies that visit your website. This, even when they haven’t filled any form or contacted you in any way!
They offer a free trial
Hunter helps you find the Email addresses of specific persons or companies just by typing their names.
They offer 100 free trials.
Aeroleads helps you to find business emails and phone numbers in real-time via a chrome extension.
They also offer 50 free credits on registration.
Boomerang allows you to schedule Emails. And also to deliver the mails back to your inbox when there is no response from the recipient.
Hubspot Sale is a part of Hubspot’s complete marketing platform. It helps you to track Email openings.
It’s free to use. However, they offer paid plans with more advantages as well.
Yet Another Mail Merge helps you to track Email openings. Also, to send Emails in bulk and to follow it up.
They offer 50 free Emails per day.
Sumo captures Emails on your site and offers various features for pop-ups like slide-in pop-ups, welcome mats, etc.
They offer a 14-day free trial.
MailChimp is a popular email marketing platform. It offers Email automation services as well.
They offer a free trial.
Unbounce features drag and drop landing page builder. It helps you to create custom landing pages.
They offer a free trial.
Drift is a cloud-based live-chat app. It enables visitors to click the live-chat bubble and to get in touch with any of your team members.
They offer a free trial.
Tawk.to help you to chat with visitors and to monitor them. The application can be used on your website, mobile app, or any customizable page.
The tool is free for installation but comes with Tawk branding on chat widgets.
Gleam helps you to create viral content for a host of platforms like Facebook, Twitter, Pinterest, Eventbright, etc.
It’s free to use. However, they offer paid plans with more advantages as well.
With over 500 customers, including Atlassian, NGINX, and Sendgrid, Survicate is a leading customer feedback solution, used by teams worldwide to collect, analyze, and manage insights from users.
Survicate allows you to run surveys, through which you can easily monitor customer satisfaction metrics such as NPS, CES, and CSAT.
Survicate offers a Free plan, and a 40+ library of Free, ready-to-use survey templates that you can use to collect answers from users on your website, email, or in any other place online.
Intercom is a live chat tool that enables you to manage conversations, send targeted messages and publish articles.
They offer a 14-day free trial
Zapier helps you to automate work by connecting all the software that you use. It helps you to follow up with your prospects, across various channels.
It’s free to use. However, they offer paid plans with more advantages as well.
Qualaroo helps you to collect feedback from people who visit your website. It is the only feedback tool that offers sentiment analysis.
They offer a free trial.
Rafflecopter helps you to create contests. It integrates various platforms, as the entry to contest can be through Email, Facebook, Twitter, or Pinterest.
They offer a free trial.
Hope you found the above information and links helpful!
MailTester helps you check if a particular Email ID is existing or not.
It’s a free application.
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