DataCaptive » Prospect » 3 Drip Campaign Emails to Help You Achieve A 40% Open Rate

3 Drip Campaign Emails to Help You Achieve A 40% Open Rate

April 14, 2022
4:43 AM

Emails have always been considered as one of the best marketing channels, as it is reliable, cost-effective, and can adapt to ever-changing marketing trends. With that being said, we can see how over the years email drip marketing has emerged as a powerful tool because it is extremely effective.

Email drip marketing is systematic, designed to appeal to their leads, and automated so that you can save time from small tasks. The email marketing campaigns are usually pre-written series of emails that are sent automatically after getting triggered by a recipient’s action. The trigger for these emails can be any simple action such as buying a book, subscribing to your website or its services, registering on an online store, signing up for a product, or even trying a free trial.

Have you ever received an email after browsing through Amazon or just added something to the cart without buying it? That’s exactly what drip marketing is. It helps a company keep in touch with their customers and persuades them to purchase a product or service. According to a study, over 90% of consumers are likely to purchase products from a company that recognizes and remembers them. While other studies show that emails with a personalized subject line generate 50% higher open rates.

Now that you have understood what drip marketing is, let’s move on to what makes a campaign an email drip campaign, why you should use them, the different types of email drip campaigns, and 3 drip campaign email templates with an open rate of 40% and above.

Table of contents

What is an Email Drip Campaign? 

An Email drip campaign also known as automated email marketing, is a series of emails that are automatically sent depending on the scheduled time, message, or user action. These automated emails are written way ahead of time and can be customized with the customer’s name or specific references to their action.

Besides that, you can also customize how many emails you want to send and the rate at which to send them. These emails are automatically sent to people once they take a particular action.  The main purpose of an email drip campaign is to deliver the right information to the customer at the right time.

For example, you can send an email drip campaign to someone who applies for an online educational course; or to someone who peruses your products page for a few days and adds a product to their online cart without buying it.

According to a study, automated emails produce over 18 times more revenue than other non-targeted emails. This is because email drip campaigns are estimated to produce a 119% increase in click-through rates compared to regular marketing campaigns.

Many companies use email drip campaigns to convert their leads into new customers and already existing customers as return customers. An email drip campaign is also the quickest and simplest way to boost sales, as you only need to write emails once you automate some personalization details. Once you schedule the emails, your drip marketing campaigns happen automatically.

Before you create a drip campaign you need to get a better understanding of email marketing.

And guess what, DataCaptive has a library of blogs on email marketing to help you throughout your journey with email marketing campaign!

Why should you use Email Drip Campaigns?

One of the main benefits of setting up email drip campaigns is that it can help boost your sales and increase the number of repeated purchases. Email drip campaigns help you save time from small tasks and communicate with your audience in order to build a relationship with them.

Email drip campaigns are extremely effective as they are targeted based on a specific action and can help you reengage with a dormant audience.  The drip emails are highly personalized based on your leads’ interests because they can catch the recipient’s attention and lead to more sales.

It is specifically designed based on the customer’s actions or activities and does not send the same generic message to all the customers. This campaign will help segment your target audience into different groups based on the triggers or user actions.

Email drip campaigns are one of the best marketing options as they can onboard sequences, nurture leads, connect to the recipients of abandoned shopping carts and even recommend customers with new products and services. The main goal of the email drip campaign is to increase brand awareness and turn your subscribers or leads into customers through lead nurturing campaigns.

Pro tip:

The best drip emails must be informative, short, clear, and concise. You can also include a CTA (call to action prompt) or add a question at the end of every email.

How to make an Email Drip Campaign 

There are six steps to creating your own email drip campaign.

1. Identify your target audience: 

Finding the right target audience is the most essential part of making an email drip campaign. This preliminary step will help you figure out the type of triggers to use, personalize your drip campaign, and provide the information to your leads at the right time.

2. Have a defined goal:

Determining your goal is a vital part of an email drip campaign. You can plan the remaining aspects of your campaign depending on your end goal. The end goal should be specific, attainable, measurable, and be planned with time.

3. Write your automated email: 

Now that you know your end goal and your target audience. You can design your email copy based on that. While writing the email make sure to add a catchy email subject line and also personalise them depending on different actions or triggers. Besides CTA you should also make sure the message is clear and concise.

4. Plan your campaign: 

When planning your email drip campaign, some factors should be considered, such as the number of emails you want to send, making your message match the trigger, analytics, target audience, and end goal.

5. Launch your email drip campaign: 

Once you have covered all the factors of the email drip campaign and written down your automated email, you can start by sending out emails and implementing your campaign software.

6. Analyse your campaign: 

After you send your emails you need to analyse your email drip campaign to get an accurate view of its performance. This helps you improve on certain areas before planning your next email campaign. You can use Google Analytics to analyse your campaign better.

Did you know:

In 2019, there were over 5.5 billion active email accounts globally, wherein an average employee gets more than 120 emails every day.

What is an email open rate? 

An email open rate is one of the most important email marketing metric is an indicator or the measure to finding out the percentage of subscribers or leads that have opened a specific email. While the emails that are not delivered cannot be opened. Many people check their email open rate to find out whether their email marketing strategy will work or not.

An email open rate will help you understand how often you should send emails and the subject the audiences are interested in, which will help you improve over time. Email open rates will also help you understand the kind of content that your target audience prefers. The average email open rate in 2020 is 21.3%, with the click-through rate being 2 – 5%. The global email open rate is said to be around 24%.

The open rates for drip campaigns are said to increase up to 80% higher than compared to the single send email, while even the average click-through rate of the drip campaign increases by three times more. This is why we added three examples of email drip campaigns that have an open rate of 40% and above. 

Examples of email drip campaigns

1. Example one: Welcoming or introductory emails 

These emails act as an immediate introduction to your customers. You can also offer basic discounts or free trials. Welcome emails are sent instantaneously when a lead or customer signs up for a new service or product. The open rate of the welcome emails is said to be over 88.3%.

For example: If someone subscribes to your newsletter, you could use a welcome drip to automatically send that customer some of your other most-shared blog posts. Here is an example of an email offering a free one-month subscription for signing in for the first time.

2. Email two: Nurturing leads 

This is one of the most popular type of email drip campaigns, as it is used by most companies. According to a few studies nurturing leads will pave the way for brands to get over 50% more sales-ready customers.

There are different ways in which you can nurture leads, like educating them on the services or products you offer, directing them or helping them use certain features, or offering free trials. Here’s an example of how you can nurture leads through email drip campaigns:

3. Example three: Cart Abandonment/Reminder emails 

Sometimes customers add things to the cart and forget to buy them, in such cases Cart Abandonment/Reminder emails drip campaigns are what works the best. You can first start by asking them if everything is good from their side while reminding or directing them towards completing the order.  Here is an example of a reminder email drip campaign that you can use.

Conclusion

Email drip campaigns are the best ways to encourage your leads to take action and increase conversation between a potential customer and the company. Remember that once you set to automate the emails, you need to check its open rate and keep improving elements of the campaign to make it better.

We hope this article and its examples inspired you to create your own unique email drip campaign.  

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Julie Williams

Julie writes to motivate, inform, and educate people. Her major interests are marketing, artificial intelligence, and related areas. She is passionate about poetry on nature and human psychology. When not writing, she's found dancing or exploring new tourist places around!

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