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Drip campaign emails have always been considered to be one of the best marketing campaigns. That said, we can see how email drip marketing has emerged as a powerful tool because it has been highly effective over the years.
Email drip marketing is systematic, designed to appeal to their leads, and automated so that you can save time from small tasks. Email marketing campaigns are usually pre-written series of emails that are sent automatically after getting triggered by a recipient’s action.
The trigger for these emails can be any simple action such as buying a book, subscribing to your website or its services, registering on an online store, signing up for a product, or even trying a free trial.
Have you ever received an email after browsing through Amazon or just added something to the cart without buying it? That’s exactly what drip marketing is. It helps companies keep in touch with its customers and persuades them to purchase a product or service.
According to a study, over 90% of consumers prefer to buy products from a company that recognizes and remembers them. While other studies show that emails with a personalized subject line generate 50% higher open rates.
Now that you have understood what drip marketing is, let’s move on to what makes a campaign an email drip campaign, why you should use them, the different types of drip campaign emails, and 3 drip campaign email templates with an open rate of 40% and above.
Table of contents
An Email drip campaign, also known as automated email marketing, is a campaign that sends a series of automated emails depending on the scheduled time, message, or user action. These automated emails are written ahead of time and can be customized with the customer’s name or specific references to their activity.
Besides that, you can also customize emails based on the rate at which you want to send them. These emails are automatically sent to people once they take a particular action. The main purpose of an email drip campaign is to deliver the right information to the customer at the right time.
According to a study, automated emails produce over 18 times more revenue than other non-targeted emails. This is because email drip campaigns are estimated to increase the click through rate by 119% compared to regular marketing campaigns.
Many companies use email drip campaigns to convert their leads into new and existing customers as return customers. An email drip campaign is also the quickest and simplest way to boost sales, as you only need to write emails once you automate some personalization details. Once you schedule the emails, your drip marketing campaigns happen automatically.
One of the main benefits of setting up drip campaign emails is that it can help boost your sales and increase the number of repeated purchases. It helps you save time from small tasks and communicate with your audience to build a relationship with them.
Drip campaign emails are highly effective as they are targeted based on a specific action and can help you reengage with a dormant audience. The drip emails are highly personalized based on your leads interests because they can catch the recipient’s attention and lead to more sales.
Drip campaign emails are one of the best marketing options as they can onboard sequences, nurture leads, connect to the recipients of abandoned shopping carts and even recommend customers new products and services. The main goal of the these campaigns is to increase brand awareness and turn your subscribers or leads into customers through lead nurturing campaigns.
Pro tip:
Best drip emails must be informative, short, clear, and concise. You can also include a CTA (call to action prompt) or add a question at the end of every email.
There are six steps to creating your own drip campaign emails.
Finding the right target audience is essential to making an email drip campaign. This preliminary step will help you determine the type of triggers to use, personalize your drip campaign, and provide the information to your leads at the right time.
Now that you know your end goal and your target audience. You can design your email copy based on that. While writing the email make sure to add a catchy email subject line and also personalize them depending on different actions or triggers. Besides CTAs, you should also make sure the message is clear and concise.
When planning your drip campaign emails, some factors should be considered, such as the number of emails you want to send, making your message match the trigger, analytics, target audience, and end goal.
Once you have covered all the factors and written down your automated email, you can start by sending emails and implementing your campaign software.
After you send your emails, you need to analyze your email drip campaign to get an accurate view of its performance. This helps you improve on certain areas before planning your next email campaign. You can use Google Analytics to analyse your campaign better.
In 2019, there were over 5.5 billion active email accounts globally, wherein an average employee gets more than 120 emails every day.
An email open rate is one of the most important email marketing metric, an indicator or the measure to finding out the percentage of subscribers or leads that have opened a specific email. Many people check their email open rate to find out whether their email marketing strategy will work or not.
An email open rate will help you understand how often you should send emails and the subject the audiences are interested in. Email open rates will also help you understand the kind of content that your target audience prefers. The average email open rate in 2020 is 21.3%, with the click-through rate being 2 – 5%. The global email open rate is said to be around 24%.
The open rates for drip campaigns are said to increase up to 80% higher than the single send email, while even the average click-through rate of the drip campaign increases by three times more. This is why we have added three examples of drip campaign emails that have an open rate of 40% and above.
For example: If someone subscribes to your newsletter, you could use a welcome drip to automatically send that customer some of your other most-shared blog posts. Here is an example of an email offering a free one-month subscription for signing in for the first time:
This is one of the most popular types of email drip campaigns, as most companies use it. According to a few studies nurturing leads will pave the way for brands to get over 50% more sales-ready customers.
You can nurture leads, like educating them on the services or products you offer, directing them or helping them use certain features, or offering free trials. Here’s an example of how you can nurture leads through drip campaign emails:
Sometimes customers add things to the cart and forget to buy them, in such cases Cart Abandonment/Reminder emails drip campaigns are what works the best. You can first start by asking them if everything is good from their side while reminding or directing them towards completing the order. Here is an example of a reminder email drip campaign that you can use:
Drip campaign emails are the best ways to encourage your leads to take action and increase conversation between a potential customer and the company. Remember that once you set to automate the emails, you need to check its open rate and keep improving elements of the campaign to make it better.
We hope this article and its examples inspired you to create your own unique drip campaign emails.
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