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Email drip marketing is systematic, designed to appeal to their leads, and automated so that you can save time from small tasks. The email marketing campaigns are usually pre-written series of emails that are sent automatically after getting triggered by a recipient’s action. The trigger for these emails can be any simple action such as buying a book, subscribing to your website or its services, registering on an online store, signing up for a product, or even trying a free trial.
An Email drip campaign also known as automated email marketing, is a series of emails that are automatically sent depending on the scheduled time, message, or user action. These automated emails are written way ahead of time and can be customized with the customer’s name or specific references to their action.
Pro tip:
The best drip emails must be informative, short, clear, and concise. You can also include a CTA (call to action prompt) or add a question at the end of every email.
There are six steps to creating your own email drip campaign.
In 2019, there were over 5.5 billion active email accounts globally, wherein an average employee gets more than 120 emails every day.
An email open rate is one of the most important email marketing metric is an indicator or the measure to finding out the percentage of subscribers or leads that have opened a specific email. While the emails that are not delivered cannot be opened. Many people check their email open rate to find out whether their email marketing strategy will work or not.
For example: If someone subscribes to your newsletter, you could use a welcome drip to automatically send that customer some of your other most-shared blog posts. Here is an example of an email offering a free one-month subscription for signing in for the first time.
We hope this article and its examples inspired you to create your own unique email drip campaign.
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