Do you know an adult who doesn’t use email?
Hence, email marketing has become crucial in today’s digital world. It is the core of digital marketing, enhancing your marketing and generating greater revenues.
Why should you consider email marketing?
a. Conversion rates
b. Unsubscribe rates
c. Click-through rate
d. Response rate
e. Email marketing lists growth rate
If you are into marketing and looking to ease email marketing and reduce the effort volumes, you must learn about email drip campaigns. And just understanding it wouldn’t complete your job. Doing it the right way is the fundamental part of comprehending email drip campaigns.
So, right before we get into how to do email drip campaigns the correct way, let us initiate the learning process by knowing the definition of an email drip campaign in simple words.
What is an email drip campaign?
In other words, a set of pre-written messages that are automatically sent or dripped to recipients over time are called email drip campaigns.
Drip campaigns could be a major part of your email marketing strategy, commonly used for welcome emails, lead nurturing emails, abandoned cart emails, and more.
An example of lead nurturing sequences:
What is an email drip campaign?
their funnel position
increase conversion rates
Let us look into the major categories of email drip campaigns:
The very first email you should be sending to your new subscriber is a welcome email. Welcome emails are for new subscribers who you want to bring into the funnel right away, make them learn more about your business and services, and keep them engaged with engaging content and offers.
Introduce yourself, talk about what you offer, and explain why they should consider you over your competitors.
To make your welcome email effective, you do not want to send a single email talking about you and your brand. Make it a series – a drip campaign! Focus on educating your new reader about your brand and what they can expect from you – set up a drip campaign of 3-5 emails.
What you can include in your welcome drip campaigns:
Offer a trial version of your service or a discount coupon
Reviews – client testimonials
While constructing a lead nurturing drip campaign, make sure that you follow a flow to help your leads the best, telling them how your business can help.
For instance, educate them about your brand. In the second, you can include a review from one of your high-value clients, and the third could be a discount coupon or a free trial version of your service or product.
Drip campaigns are powerful enough to convert these subscribers/leads to customers, and thus, you can tell they are worth the time invested
The crucial element of a re-targeting sequence is picking up the right customer that you believe deserves a follow-up email. Only then could you set up a drip campaign that follows nurturing series.
Follow up with customers who visited your site and read some of your most-shared content.
Ask for their email, and offer a gift in return, along with a follow-up.
You could use a simple message like:
(Include a testimonial or a review about the product)
Include these in your abandoned cart campaign:
Offer an incentive to bring in the customer
Give them information that improves your product or service they almost finalized but did not make the payment
Get some ideas here:
Ask for their feedback on their purchase
Offer them similar products that other customers have purchased that might be valuable to the customers
What can you do with unsubscribe campaign:
Create opportunities to interact with you – link your social media
Now that you’re introduced to some essential drip campaigns, let us get into how you can execute them correctly and in the right way.
How to conduct an email drip campaign the right way?
Some of the mentioned could be your goals the most aligned with your drip:
for an upcoming event
Include a CTA button or a question at the end of each email you send out
Send your emails on Fridays
Fix your A/B test emailing time
Track open rates, click-through rates, and click-to-open rates
Implement a follow-up sequence after no response
Ask for feedback if your drip campaign is unsuccessful
|And more tips:|
Refine your pitch (A/B test is handy, here) and the critical feature.
End with Yes/No CTA. Let that be the highlight of your message – bold and straightforward.
Create extraordinary email drip campaigns that convert your leads!
We hope you like this piece of information and utilize it to get the best results. Feel free to comment your thoughts on this article and let us know what we could do to make this better.