McKinsey & Company says,
“Email marketing is 40 times more effective
than social media!”
The best email marketing strategies to achieve the best email campaign results
And why is that so?
Because when you segment your subscribers, your email campaigns become more targeted to your audience.
You can segment your audience based on different factors according to your business’ needs and requirements. Email marketing strategy promotes your business performance and helps to ease the process of email campaigns.
Email segmentation strategies could be based on firmographics, geographic area, survey and website behavior, and many more other factors.
A few ways to get started with personalization are:
1. Start collecting data:
Data has a paramount contribution to get personalization right. Collect, organize, and manage the data with the help of a CRM. Lead enrichment services can help you in updating your CRM and enrich your leads. Identify your trade-emphasized factors such as location, interests, purchase history, and so on.
Gather the data with signup forms, special offers, website, email tracking, and phone conversations. The more you gather, the more you get!
2. Identify your clients:
As the data comes in, you will start to observe the patterns running within your audience. Identify the commonalities and the trends. Every brand has 2-3 types of customers. Once you understand your audience, you move a step ahead to succeed.
3. Start small:
Knowing what is important and what is not also plays a crucial role in accomplishing personalization. Incorporate the minimum yet helpful factors of personalizing into your process to initiate effectiveness. A couple of ideas to start small:
Studies say that triggered emails’ performance is much better than that of the traditional emails. It procures 70.5% higher open rates than any other emails. Not just that, Forrester’s research found that triggered email marketing campaigns generate 4x revenue and 18x greater profits!
Surprisingly, only 20% of marketers use these emails. Turn it to your advantage and start planning triggered emails as they perform excellently in targeting your audience.
With trigger-based emails, the best converting websites in the world convert as much as 40% of their traffic!
Most of us check our mobile phones for calls, messages, and of course, emails! And now, imagine you see an email that is not optimized for a mobile device.
What would be your reaction?
That’s likely to irk you and you probably would block the sender or mark them as spam. But on the other side, email campaigns can generate a lot of revenue if the emails are optimized for mobile.
The daily average time a person spends online on smartphones is 2 hours and 34 minutes. Also, the number of people that read their emails on mobiles is almost twice the number of individuals that see them on their desktop. Thus, mobile-friendly emails play a significant role to maximize revenue.
Code your templates. More control! More personalized!
Send it to your friends and coworkers. You might get valuable feedback to review in your email campaign. You also can find the best version with A/B testing campaigns.
And what is it? A/B test is a technique where you get to see two or more variants of the same website but to different segments of your audience. You can analyze and decide on which variant works the best for your brand.
It is one of the most well-performed methods for digital marketing. Understanding different impacts with different versions of the same piece of work are practical with A/B testing.
Segment your target audience and send personalized emails. Keep a tab on the variety of devices your audience prefers. Design user-friendly and targeted email campaigns. Benefit from automating your campaigns with triggered emails. Find your lucrative methodology and set your track to make the most of it!
Which email marketing strategy do you follow for your success? Comment below and let us know!