Well, we all know email marketing is powerful, but do you know what’s the most influential?
Segmented email marketing strategy which serves to channelize your data in the best way possible so as to get desired results!
Segments based on geographic location, interests, purchase history, and many more are divided accordingly to personalize messages instead of catering the same to a common mass.
7 easy email marketing segmentation strategies you should try now!
Determine your trade-emphasized metrics like business size, company location, industry, and other technologies used by your targets. To acquire desired details, a sign-up form on your website would be a great move.
Prioritize your metrics to achieve insights from your audience. Avoid asking your customer too many details because they might likely end up not signing up for your newsletters and updates!
It can be used for time-based email messages, location-specific content, regional promotions, event invitations, and special offers to any particular physical store.
What’s best about targeting your audience geographically is that you have a command over understanding a certain style and preference of a particular place or people from that area, making it easier for you to strike them at what they have been waiting for!
Engaging your audience with your content should be your principal motto. Quizzes are the easiest way to rely on. Conduct different types of quizzes to instill that interest in your consumer.
Offer something in return, a lucky dip winning a prize or quiz results which can engage your audience.
“Marketers that use segmented campaigns have recorded 760% increase in their revenue.”
Sending an email recommending for a renewal or a repurchase of the same product also attains you people’s engagement. Newer suggestions related to similar products might also help them desire more of it!
Design a special email campaign to re-engage your inactive users. Add them to your existing active users’ list, if they’re found showing interest. You can also plan another email campaign especially targeting the re-engaged individuals.
The prospect at the top of the funnel should receive a different message to get engaged when compared to a prospect at the bottom of the funnel. Likewise, you can curate and plan content as well as email campaigns.
No hard and fast rule about which segmentation is the best. Keep trying the most practical methods and find the one that works for you!
Email marketing segmentation strategy has its unique advantages!
Benefits of segmented email marketing
Here comes the savior, segmented email marketing! It helps you get through the spam-check and improves your sender reputation.
Your audience will be at different stages in the sales cycle. Sending irrelevant information to any of your audience is a waste of one’s time. Thus, opting for segmented email marketing eliminates the chaos of miscommunication and enhances your email marketing campaigns’ results.
The more you find out about your customers, the more you can tailor your approach to demonstrate how your product or service can help them on a personal level, benefiting both yourself and them in the process.
Learn how important is marketing segmentation in B2B to improve your approach.
In parallel, understanding how your audience will respond to your product boosts your sales. Reinforcing it, segmented email marketing acts as a tactic to send highly targeted email campaigns.
Your customers get what they want and you get more sales, segmented mailing makes a win-win!