Email has become an indispensable part of our lives. A few billion emails are exchanged on an everyday basis {250 billion to be exact}. This number is supposed to spike up to 275 billion emails by the end of 2019. Initially developed for communication between two people, Email today has reached far beyond its original limitations. 

It is extensively used by businesses and serves as an official communication channel for various companies and professionals. Although two individuals communicating through Email has drastically reduced with the emergence of new technologies, the power of Email and its use in marketing activities is still mostly untapped. 

We will discuss about Email Marketing, its benefits and challenges in the following ebook.