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A shopkeeper, who sells his products would always wish to convert the visitors to customers. Similarly, a person running a website or blog would love to have more people visiting their site regularly, so that they get the highest rating in the results of a search engine for his website. Getting the top ratings according to SEO may change regularly. It demands an incomparable quality.
There are some amazing tricks to increase this referral traffic, for a website or a blog. If you really want to be a market leader, you need to capitalize on the valuable leads that are generated. These fascinating steps come in handy to generate referral traffic, through which one can generate qualified leads and turn them into customers.
Tricks to follow: Your Ticket to successful Referral traffic
Social media has an upper hand in generating more referral traffic. A 2014 report by content marketing hub Shareaholic, mentions that social media is the number one generator of referral traffic. It drives 31.24 percent of referral traffic. Online marketing through Facebook, Twitter offers a huge opportunity for expansion.
One can use the Scoop.it and Storify to use the best eye-catching pieces of content and amalgamate it with the original content. With this, they can reach the influencers belonging to their niche and reach out to them through the social media. This is what is mentioned popularly as, content curation. But, this is a time consuming method.
Guest blogging sites can give a comfortable space to marketers, for increasing the referral traffic. But, one has to ensure that there is a sizeable number of audience for that blogging site. Another method that is suggested by online marketers is, to search for the sites that a popular blogger has contributed to in the past and refer your website there. This trick has given good results to a lot of online marketers.
“Remember that guest blogging everywhere may not drive significant referral traffic for you. Instead, you’ve got to map out a pitching strategy that will get the A-list and high-traffic blogs to say “yes.”” – Neil Patel.
When the reach is supposed to be large, then the industry forums becomes the right path. To drive referral traffic, one has to be active in the forum and create a brand-based unique call to action, to prompt the customers towards the website.
“Almost 50% of internet users look for videos related to a product or service before visiting a store.” -Google, 2016
Video marketing campaigns play a dominant role in the online marketing, as a visual medium plays a vital role in customers’ preferences. One can create effective video marketing campaigns using tools like YouTube editor, Wideo, Flipagram, Stop Motion, Animoto etc. One must not stop with just creating a video. Creating an effective call to action, to prompt online viewers to get interested in the product is very important, to escalate them into the next stage of becoming customers from mere visitors. An effective story-telling campaign and clear motive acts as the crux for this marketing campaign.
“48% of marketers plan to add YouTube to their content strategy in the next year.” – Hub Spot, 2017
Trouble in attaining quality marketing contact data on healthcare professionals?
Referral traffic provides an efficient channel to win qualified leads, through online marketing. Referral traffic has been utilized by most successful companies, as the magic tool to enhance their sales performance.
“74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. “ – Ogilvy/Google/TNS
Also read on: LEARNING THE ART OF REFERRAL MARKETING IN THE B2B WORLD
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