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We marketers are artists. We have been using various techniques from the dawn of business culture to create demand for products and services. Referral marketing is one of them. Before going into the details of this form of marketing, let’s talk about the concept of marketing in general.
In simple terms, when a person weighs up social action, the internal thinking will be on how likely the chances of the specific activities are to be socially rejected or recognized. The same basic psychological principle plays in referral marketing too.
Referring to a service or a product among friends and acquaintances is nothing more than an act of trust, social belongingness, and reciprocity. It is the same for both B2B and B2C. Now, since the groundwork for the basics of referral marketing is set, let’s see how these principles can be used in business.
The marketing aspect that must be kept in mind is that- if a person’s opinions are respected and if that person has high standards, then a favorable mention from them will carry a lot of weight. And the one whom you are approaching with the referral needs a tried and tested solution for success; if you can do that correctly then you have struck gold….only the mining process will be left. That is what makes referral marketing so powerful and valuable in the B2B sector that it can cut out a lot of marketing and sales steps that are generally required.
To make customers refer you to their friends and acquaintances cannot be done by charm alone. “This is where the question of what should be done to make clients refer us to others comes?” We would hence enter the zone of creative ways to increase referrals. Here, we would discuss some customer referral statistics and referral discounts.
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To get clients talking about you to their friends, they should have stories of how you went above and beyond to get them what they needed. Things may go wrong when they are offered an average level of customer service, where the employee’s fake smiles and pretend to care about their businesses. This may not work well for referral marketing. It’s important to have people talking about your business in a positive way. Make it easy for them to do so with your consistent and impressive work practices.
If there are creative ways to increase referrals, then offering the right customer service tops the list.
Brainstorm with your sales, operations and customer support teams on how you can get your customers talking about you in the best way possible for referral marketing purposes.
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