Many Businesses striving for better lead quality are looking for customized B2B contact lists. There are numerous contact database vendors that target businesses with amazing videos, demos and claim to offer better solutions.Here are a few realistic questions for you:Did you ever go wrong in choosing the right contact list database?Have you purchased B2B contact lists and email marketing lists irrelevant to your business?Although, it is unrealistic to get a perfect contact database, here are few basic rules to help you in choosing better B2B marketing databases.
1. Check for the data source
Always know that the data is reliably sourced before purchasing the list. This helps you in understanding its importance and also aids timely update of the database. In addition, you have to look for the following five important criteria while purchasing the perfect contact lists for your marketing:
Data sources are verified or not
It is crucial to change your data provider, if their answer is ‘no’ to the questions like, how do you retrieve the data? Are the sources really authentic? Once the data source proves to be credible, it is better to find its update frequency. As B2B data changes constantly and it decays at a rate of around 35 percent a year. Hence, it is important to clean and refresh data lists constantly to achieve desired results.
Data providers should have the right accreditations
Data providers should be certified by at least a few acts or associations like Data Protection Act, Direct Marketing Association (DMA). In UK, it is mandatory for all data providers to register with Information Commissioner’s Office (ICO) to collect data both fairly and lawfully. Else, it is a good idea to review the provider’s own website for valid postal address with phone numbers. A suspicious provider may hide the details, then sell contact lists and remain unknown thereafter.
Data records are clear and targeted
Very few data providers work closely with you and aim to deliver data that best fits into your marketing and business goals.
It is quiet unrealistic to attain 100 percent deliverability guarantee, due to the various factors that affect the outcome. Even then, your data provider should have the potential to reveal the valid contact lists.
Check phone numbers for TPS and CTPS suppression
It is important to verify that that data provider shares phone numbers with TPS and CTPS suppression. Since, you cannot make a call for these numbers during telemarketing without their specification. Your call to these numbers may charge you a high fine around 500 thousand euros.