Many Businesses striving for better lead quality are looking for customized B2B contact lists. There are numerous contact database vendors that target businesses with amazing videos, demos and claim to offer better solutions.
Here are a few realistic questions for you:
Did you ever go wrong in choosing the right contact list database?
Have you purchased B2B contact lists and email marketing lists irrelevant to your business?
Although, it is unrealistic to get a perfect contact database, here are few basic rules to help you in choosing better B2B marketing databases.
1. Check for the data source
Always know that the data is reliably sourced before purchasing the list. This helps you in understanding its importance and also aids timely update of the database. In addition, you have to look for the following five important criteria while purchasing the perfect contact lists for your marketing:
Data sources are verified or not
It is crucial to change your data provider, if their answer is ‘no’ to the questions like, how do you retrieve the data? Are the sources really authentic? Once the data source proves to be credible, it is better to find its update frequency. As B2B data changes constantly and it decays at a rate of around 35 percent a year. Hence, it is important to clean and refresh data lists constantly to achieve desired results.
Data providers should have the right accreditations
Data providers should be certified by at least a few acts or associations like Data Protection Act, Direct Marketing Association (DMA). In UK, it is mandatory for all data providers to register with Information Commissioner’s Office (ICO) to collect data both fairly and lawfully. Else, it is a good idea to review the provider’s own website for valid postal address with phone numbers. A suspicious provider may hide the details, then sell contact lists and remain unknown thereafter.
Data records are clear and targeted
Very few data providers work closely with you and aim to deliver data that best fits into your marketing and business goals.
It is quiet unrealistic to attain 100 percent deliverability guarantee, due to the various factors that affect the outcome. Even then, your data provider should have the potential to reveal the valid contact lists.
Check phone numbers for TPS and CTPS suppression
It is important to verify that that data provider shares phone numbers with TPS and CTPS suppression. Since, you cannot make a call for these numbers during telemarketing without their specification. Your call to these numbers may charge you a high fine around 500 thousand euros.
2. Look for specific answers to your questions
A reputed data provider ensures clear information for your queries like clear information on data source, frequency of its update, accreditation of data provider, price details and so on. Enquire for preview of companies and titles with keywords. Eventually, these questions will help you attain contact lists with the right information for focused campaigns.
3. Ask to create contact list based on your own criteria
Choose a data provider, who has the potential to create contact lists based on your criteria that help you in reaching your target audience. For example, in the case of B2C, the data is as simple as age, gender, and postal address. However, B2B enterprises need data like turnover, company size, department functions and much more. Suppose, the received contact list is not accurate you need to enquire more on its validity and relevancy.
4. Do not pay for the contacts that you own
Always check for repeated contacts, or the contact that you own, although it is not embarrassing to reach the same person again, it can harm your reputation. Make a list of duplicate contacts with a unique identification number for each email address and send it to the vendor to de-duplicate it.
5. Examine whether the supplier can improve your campaigns
A Good data provider has the potential to deliver B2B contact lists with in-depth marketing and insight services. This information indicates their acquired knowledge and experience in relevant industry that, in turn, helps your business growth.
6. Do a little research work on their success stories
At last, to stay safe in choosing your data provider check their testimonials, case studies. As this information indicates the success stories of other companies having used effective data from the particular data provider in their campaigns.
Want quality contacts to send across your messages this Fourth of July
Always ensure that you follow these steps while purchasing contact lists, as they serve as a power fuel for your marketing campaigns!