According to the London Business Wire, the global healthcare market size is expected to grow by USD 25.54 billion during 2020-2024 because of higher demand and new opportunities created owing to COVID-19. This means that irrespective of the sector, it is time for both B2B and B2C companies to ace their marketing game.
Now let’s start with the 6 most trending ways to boost sales lead generation in healthcare.
Some healthcare industry sectors
where targeted marketing works the best-
Practice your target marketing strategy by using strategies like audience research, segmentation, and more. You may also download this template to build your ICP. If you are struggling to generate quality healthcare leads and aren’t sure how to go ahead with a targeted marketing strategy or need help managing your day-to-day marketing challenges, we are here. When you imply our intelligent database solutions to market your brand, it brings you organic leads that are 4X more likely to convert and become a paid customer.
To begin with, please note that one is not a replacement for the other. While healthcare agencies are a more sorted solution for healthcare companies in the B2B space, influencer marketing is best suited for B2C companies.
Why must healthcare companies, irrespective of their customer base, consider influencer marketing or associate with an agency?
There is a host of the reason for that. Firstly, traditional paid advertisements aren’t generating as many leads as they used to be a few years back. This might be because of increasing competition in the marketplace, concerns of authenticity, or audience skepticism. So, when you associate your brand/service or product with an agency or an influencer, it spikes visibility. Since a group of the audience that is already connecting with these influencers increases conversation, leading to higher sales.
You might want to check out these best B2B influencers in the US market.
The importance of email marketing in the B2B industry cannot be emphasized enough. In Europe, North America, and the APAC, email marketing is the most widely used technology used by B2B marketers for customer engagement. From marketing medical equipment to drugs for babies, emails have always been the most preferred medium for generating healthcare leads.
Lead nurturing email
Emails are a great way to show your customers that they are integral to your business. Email marketing attracts and retains maximum customers than any other channel.
• Direct communication –
Speak directly to your leads through personalized emails based on their requirements, concerns, and other such.
• Enhance social media (SMM) –
Marketing can be enhanced manifold by combining it with email marketing. You can use emails to promote social media events, competitions, or content.
• Advocate brand loyalty –
Promote various content emails. However, ensure that the email confers to the three I’s – Informative, Interesting, and Interactive.
If you need any assistance in compiling all these ideas to strategize an intelligent marketing plan, we are here to help you out. To find out how we can help you create a healthcare marketing strategy that reaches all of your target audiences and gets accurate results, feel free to reach out to us right away!
We hope you loved reading our blog and use these insights to strategize better marketing structures. Feel free to drop your thoughts in the comment section below.