Do you remember buying something only because your friend said it or you saw someone you follow on social media advertise it? A majority of us would say yes we have- this is what being influenced is. Likewise, in the world of business too has influencers who buyers listen to while making any purchase. Both the B2B and the B2C market have their own share of influencers who play a major role in the buying process of customers, and sales cycle of the sellers.
Let’s consider the B2B market and talk about the B2B influencers who are taking influencer marketing to some other level.
What does a B2B influencer mean?
A B2B influencer is someone who the B2B buyers click with when it comes to understanding and owning a product. They are fascinating storytellers who have an innate or learnt ability to present products and services in such a way that the crowd buys into that- well, a majority of them do. B2B influencers are the driving force behind B2B influencer marketing.
Now that a general introduction of the B2B influencers is done, let us look at these top 10 influencers of the B2B market you can follow in 2020.
Andrea Fryrear is one of top B2B influencers because she has been molding B2B marketing in a way that is relatable and easy to grasp. She is the President at AgileSherpas and has authored ‘Death of a Marketer- Modern Marketing’s Troubled Past and a New Approach to Change the Future.
Jeremy Waite is the Chief Strategy Officer at IBM- do we need some more to add to this B2B influencer profile? He has brainstormed marketing strategies for huge tech brands like Salesforce and Adobe and so on. Marketing technology is his forte and the technology market is a chaotic place to stand out as a marketer, but he has been there and done that- we had to have him in our top 10 B2B influencers list.
Ann Handley is the first Chief Content Officer in the world- now that’s a great title to hold and be proud of. She is a regarded B2B influencer on LinkedIn and is a co-founder at clickZ.com and Partner of MarketingProfs. She is also the writer for one of best-selling books for business writing, titled, Everybody Writes.
Michael Brenner is the CEO of Marketing
Insider Group and the CMO at Concured. He is a concerned B2B influencer and pens down strategies and solutions for B2B marketing by talking about how to be at good terms with customers, what are the ways an employee can be kept engaged and other crucial aspects of the unpredictable world of marketing.
Joe Chernov is B2B influencer who has been impacting the B2B marketing scenario with his convincing content. Moreover, he is a CEO for Robin (a multi-tasking program that helps a business run better) and has been conferred the title of Content Marketer of the Year in 2012 by Content Marketing Institute.
Everybody who has walked through the B2B marketing lane has stumbled upon this B2B influencer – Jeff Bullas. His content is amazing and things seems attainable when he says it does. Why? He knows what bothers B2B marketers, and what grips B2B buyers- basically, this B2B influencer knows who his audiences are and what ticks them. He made it to the list of Top 20 Influencers of the CMOs compiled by Forbes in 2017.
Marketing trends keep changing and you don’t know what goes stale the other moment, but marketers need not worry when it comes to content or suggestions from Neil Patel. He has set a benchmark for B2B influencer marketing because he is aware and his ideas are practical and based on real-time issues of marketing, and sales. He would guide you to frame content, but gives you clarity on SEO and the other aspects of it which makes what you weave in for your brand to scale-up on the search engines and be there when your target audiences are looking for it.
Jeff Sheehan is one of the major B2B influencers you can follow in 2020. He talks about customer journey which is an essential aspect of every B2B marketing and sales process. Most of the marketers are there till some point in the buyer’s journey, but not the entire pathway- Jeff makes sure that B2B marketers are at it.
It is not easy to be a B2B influencer because B2B marketing is complex, but Avinash Kaushik, a digital marketing expert at Google breaks down complex concepts and makes it easier to digest them. He is also the co-founder of Market Motive Inc. – a venture that guides sales and marketing executives with SEO, social media tactics and so on.
B2B influencer marketing is growing by many folds and with it the B2B influencers. The sellers and buyers in B2B marketing depend on them- the customers look up to them during the buying stage and the sellers want them to say something nice about their products and services.
We can add up more influencers in the list. Do you have anyone in your mind? Let us know in the comments below.
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