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Marketing in the B2B or B2C is not easy but, as a business, you got to do everything that is possible under the sun. There will be probable marketing blunders along the way, however, if you use the right strategy, and are proactive enough to check your real-time metrics of the actions that you undertake you will surely stand out.
Would you want to understand the marketing blunders you should avoid in a more engaging way?
Well, here is a narration of two businesswomen, and their approach to marketing which will help you make an analysis of the possible marketing blunders that you can be careful of in the future.
Amber and Rebecca are marketing managers for two different fashion boutiques.
Market Research & Clear Data Points
Amber knows the importance of prior marketing research and invests considerable time and money to know what could be the trials and tribulations that she might come across during the course of conducting the Marketing Campaign. She also effectively brainstorms for suggestions and ideas with her team to create a winning strategy applicable to avoid marketing blunders.
Now, let us elaborate and understand the 5 Marketing Blunders through the actions taken by Amber and Rebecca respectively
Failure to capture repeat customers:
Rebecca although a smart individual on most occasions rests on her initial successes, she doesn’t look to establish a real relationship with the customer and prep and nurture them so as to make them a loyal customer. She doesn’t put in adequate efforts to retarget the existing customers which may cause them to switch from her company to the competitor’s company. When looked at from a deeper context, we can adequately say this is the beginning of a Marketing Blunder.
Lack of focus on the potential customer:
Rebecca thinks she knows what the customer needs and doesn’t conduct much background research on what the pain points of the customer are wherein the process can be optimized and so on. She takes the list of potential customers and bombards them with her marketing material which is essentially generic and doesn’t ease the pain points of the potential customers. People don’t as much give a second glance to such generic mails and it results in the campaign turning into a big Marketing Blunder.
Importance of SEO:
Amber is not very proficient in SEO herself, so she collaborates with the Digital Marketing Team to understand what SEO is and how important it is for small and medium-sized businesses to ride on it.
Once she learns of how SEO brings in visitors who can turn into prospects and later into paying customers she integrates SEO firmly in all her Marketing campaigns.
Rebecca too knows the importance of SEO and requests her manager to allocate the necessary funds to get an SEO check on how the Potential Marketing Campaign should run to avoid any marketing blunder.
The Manager cites the lack of funds and overrules her request and asks her to proceed with the campaign without the SEO Insight. This myopic strategy followed by the company eventually affects the Marketing campaign and Rebecca as well, as she doesn’t get the desired results from it.
Awesome Customer Service:
Amber Knows as a business you shouldn’t look to satisfy the customer but amaze them with your service. This will make the Customer think “Wow, I need to do more business with these folks and also tell my friends about it.”
To make this possible, she insists that she will handle face-to-face meetings with the people who have had an issue or a negative experience with the product. She also puts into place an effective after-sales strategy to cater to the needs/ issues of the customer if any.
Neglecting Customer Service:
Rebecca knows that her product is a reputed one and people will keep coming back to it, and thus she ignores customer service and puts all her efforts into making the product better. But sooner or later the ignorance of customers will come back to haunt her as people will switch sides to the competitors and once the negative reviews start flooding even the existing customers will begin to move away from the brand.
This will dent the reputation of the brand and prospects will be doubtful of engaging with the brand citing the reason for the Marketing Blunder.
Amber is aware that Slashing Prices is a brilliant tactic to keep the customers interested in your product. A product that sells initially for $100 can be sold at a flat 20% discount to those people who are part of your email marketing campaign and regularly buy your products or services. Here you can also say that “This offer is just for you” to increase the value of your brand within the minds of the consumer.
The slash in prices will trigger more purchases of your product and will bring in more profits than what you’ve foregone while slashing the prices.
Whether you’re an Amber or Rebecca, Marketing is a challenging process, and a smart marketer always looks to simplify his/her processes and make their job simpler.
Introducing DataCaptive, a complete solution for today’s marketers.
DataCaptive is a one-stop-shop for all your sales leads. We compile database records that are authentic and verified which will helps in simplifying your sales cycle and driving more revenues to your business.
Let us lift the weight off of your shoulders from the marketing blunder that may occur due to an inefficient database; we’ll help you design and run all your Marketing Efforts effectively.
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