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DataCaptive » Connect » 8 Questions That You Must Pose To Your Lead Generation Service Provider

8 Questions That You Must Pose To Your Lead Generation Service Provider


Lead Generation service providers are mushrooming in every nook and corner of the world. Given such a case, it is extremely important to take note of a few points. Factors that will help in yielding higher returns and in preventing unnecessary wastage of your efforts and resources.

Post these questions before you buy your leads

1. Does your leads have a buyer persona?

  • A buyer persona is a fictional representation of your ideal customer base. It is prepared after conducting extensive market research.
  • Demographics, behavior patterns, motivations, goals, etc are taken into consideration while creating a hypothetical buyer personality.
  • Leads with buyer persona are extremely qualified and result-oriented.
  • The number of hits are higher than the number of misses when you rely on leads that are a part of buyer persona.
lead generation persona

2. Are your leads based on data?

  • Data segmentation is the process of dividing counts on the basis of a few parameters.
  • Leads generated on the basis of data segmentation helps in precise targeting.

3. Does your service provider employ vendor matching?

  • Vendor matching is the process of matching potential customers with appropriate product or service vendors.
  • Industry/sector, company size, project size, etc are taken into consideration during vendor matching
  • Leads that are collated on account of vendor matching yield high returns.

4. Are your lead list verified before being sold?

  • Leads have to be authenticated by subjecting them to thorough validation & verification processes.
  • Verified data is free from repetitive, duplicates, and inaccurate information.

5. What's given importance: Quality or Quantity?

  • Most Lead Generation service providers concentrate on quantity than quality.
  • Quantitative data without appropriate quality is a sheer waste of time and resources.
quality or quantity

6. Do your leads enable re-selling?

  • Re-selling brings more profits. It’s a wise investment when you buy lists that can be re-sold.
enable reselling

7. What are you getting in the name of leads? Just names or more?

  • Most B2B data providers dupe customers by providing mere names on the pretext of offering leads.
  • An ideal lead consists of information like Direct Dial Numbers, Email IDs, Physical Addresses, Social Media profiles, Demographics, and Company Details (Industry, Company Size & Revenue Generation).

8. Does your lead generation service provider promise responders or real leads?

  • Leads must be backed with thorough research, only then will they yield better results. Else it results in mere responses, that too with great efforts!
  • Ensure that the leads you buy are permission-based. This means that your leads are:
  1. Compliant with anti-spam laws
  2. Promotes a positive image of your company
  3. Results in higher returns
  4. Ensures connection with right customers
  5. Brings better engagement
  6. Increases the value of your Email

Also, do check out our Lead Generation page for more information.

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