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Blogs are more than just a lead generation avenue; they can be a great source of information for new and experienced marketers alike.
Read on for the amazing sales blogs (in no particular order) that must feature on every B2B marketers list. From cold calling to lead generation to social selling, these blogs cover the entire gamut of B2B marketing.
Founded by Heather R Morgan after being asked by her boss to seek out prospective clients in a new, unfamiliar industry, Salesfolk connects B2B businesses with potential customers by providing templates for cold emails.
Gain insight into techniques on writing cold sales emails and following up on leads, and using data science techniques to craft optimal templates that have a high success rate.
America’s Sales Strategist Mark Wayshak shares his data-driven and science-based selling techniques that help businesses overcome problems associated with ineffective selling practices.
Mark’s articles draw in from his experience as an athlete and an entrepreneur having started and sold a successful business and provide techniques from prospecting calls to closing a sale.
Article to read – 11 Must-Read Sales Articles on Selling Strategy
America’s Sales Strategist Mark Wayshak shares his data-driven and science-based selling techniques that help businesses overcome problems associated with ineffective selling practices.
Mark’s articles draw in from his experience as an athlete and an entrepreneur having started and sold a successful business and provide techniques from prospecting calls to closing a sale.
Article to read – 11 Must-Read Sales Articles on Selling Strategy
Bestselling author (The Only Sales Guide, The Lost Art of Closing), international speaker, and sales leader Anthony Innarino’s daily posts cover sales, prospecting, and leadership.
No magical formula exists to transform underperforming salespeople into revenue-generating machines, but bestselling author Jeb Blount’s methods come close as he shares his expertise in the art of prospecting.
Learn how to carry out extensive research on buyer personas and develop and nurture relationships with them to prospect your way to better sales.
Article to read – Sales Prospecting and The Paradox of Basics
As a result of being leading providers of data services for a whole host of industries, we have some great articles covering the entire scope of B2B marketing.
Our blog reflects our experience serving multiple sectors and contains some great guest posts.
One may think customer satisfaction and relationship building are obviously key factors in driving sales, but this aspect is surprisingly overlooked. Keep up with their blogs to master the art of exceptional customer service and effective follow-up without souring a business relationship
It’s no surprise that the #1 business-oriented social networking site in the world has some great advice for B2B marketers.
Head of LinkedIn’s global content marketing content, Alex Hisaka believes that content marketing is more than just an advertising tool. Her content is engaging, relevant, and is gleaned from her 15+ years of experience as a PR pro and Digital Marketing expert.
What started off as a conference to showcase advancements in sales technology is now a leading authority on sales tips and techniques from industry experts. Learn how to build and develop relationships to create a strong brand through social media.
With a blog that is as exhaustive as this, expect to find advice on topics that encompass the complete sales funnel from demand generation to sales enablement. President and founder Matt Heinz is a regular feature on the top 50 Sales and Marketing influencers list and has some great bestselling books to his name- Full Funnel Marketing, Modern Marketing Field Guide, and Successful Social Selling.
Article to read – Check out their weekly roundup of favorite b2b sales and marketing posts
Lead generation expert and founder Joanne Black recommends trading in the standard sales prospecting techniques for a referral-based system to convert more than 70% of sales leads into clients.
Getting past gatekeepers to reach the decision-makers requires relationship-building skills and most importantly a referral by trusted colleagues.
Sounds daunting? Doesn’t have to be – clients are more than willing to provide a referral if approached for one.
Award-winning author, sales educator, and consultant Jeff Hoffman shares his expertise on social selling, prospecting, and negotiating. Prospecting emails may have dishearteningly low success rates but with some handy tips from this blog, it can certainly become a valuable tool in your sales strategy.
A good salesperson tries to identify customer pain points and sell their product or service as a solution. This is easier said than done and requires an organized method of tracking multiple potential customers as they progress through the buying process. Pipedrive‘s blog provides sales tips and strategies for small business owners and salespeople who are trying to figure out the world of sales and customer relationship management.
Article to read – The Fundamental Stages in Building a Sales Pipeline
Closeriq connects top sales talent with startups, from landing interviews to negotiating offers. Their blog too has advice for salespeople and startups such as team-building strategies to interviewing and evaluating level sales candidates.
Five-time entrepreneur and venture capitalist David Skok knows how imperative it is to get venture capital support during the initial days of a startup and his blog tries to solve issues faced by entrepreneurs in starting, running, and funding their ventures.
Article to read – Startup Killer: the Cost of Customer Acquisition
With a primary focus on accelerating revenue growth, their blog contains strategies for achieving the same while keeping up with an evolving marketplace.
Syncee’s blog contains many articles about e-commerce trends, Shopify, dropshipping and its alternatives, and many other tips and tricks on how to develop your online store.
KashFlow provides online accounting software designed specifically for small businesses and sole traders. Their blog is written to help business owners/operators break down accounting and business jargon, and offers plenty of free advice on everything from Making Tax Digital to growing your business
Social media competitive analysis is an important aspect for every social media manager. Socialinsider’s blog is built on the promise to offer guidance and practical insights on how to stand out in a fast-moving, super-competitive social stream.
Award-winning copywriter, content strategist, and author Kathryn Aragon shares smart tips and strategies for creating content and sales copy that actually get results. The tactics that used to work are losing their effectiveness, but with the things you’ll learn from this blog, you’ll stay on top of what’s working, so you can get your story heard and drive more conversions.
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B2B and B2C marketing strategies vary widely in terms of content and nature of interaction with the customer but both have consumer satisfaction at their core. While it is easy to get swayed by the varied and sometimes opposing views in the above blogs, all of them have valuable sales and marketing advice to take home.
This list is by no means exhaustive and there are more great blogs out there for B2B marketers.
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