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Data segmented based on different technologies used by consumers in the market.
Technographic data helps understand a company’s technology usage behavior.
The amount of data is constantly increasing, and markets are expanding. There is a constant demand for new technological advancements.
This calls for research to develop new products and services.
A better understanding of a prospective customer’s technology usage behavior enables marketers to personalize a customer journey.
Here’s a fact that might interest you.
Over 90% of the world’s data was created in the last three years alone, and by next year it’s predicted that each person will generate 1.7 megabytes of data per second!
Any B2B company which is willing to-
Almost everyone who provides services or solutions around IT already uses technographic data to a degree.
Technographic data improves the quality and reach of marketing campaigns by personalizing them. It also helps companies target organizations based on their tech stack and creates ads or emails that address the concern of the prospects. Learn more about the detailed guide to ABM in 2021.
Technographic data helps the marketers understand the prospect on a deeper level. As the competition in the market is soaring, companies need to rely on data-driven decisions and sales approaches for boosting ROI.
Proper application of technographic data can improve market forecasting and drive product development. You can use it for alternate marketing activities to retain the customer by offering customized solutions.
Segmented data helps in regional market analysis. By collecting the technology database of a niche location, marketers can mold their product and strategy accordingly to boost acquisition.
Accurately segmented technographic data enables marketers to approach the right target and plan the ideal way to market a product or service. This helps the sales and marketing team to boost SQLs, avoiding wastage of efforts.
By prioritizing your audience by leveraging segmented technographic data, marketers can effectively utilize marketing resources for best results.
3 best ways to source technographic data-
Sourcing information using questionnaires and surveys.
Extracting data from websites. However, it comes with limitations.
Purchasing a database is the easiest way to acquire usable technographic data.
DataCaptive ranks as the best database service provider.
Some unique features are-
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