Why is it necessary to give database marketing a place within your digital marketing strategy?

Online marketing has been around for a while now. We have seen the results on our mobile phones, PCs and on the plethora of social networking platforms we use from time to time. You could say that database marketing is a comparatively new concept. As a result, we are now seeing some endeavors to create a portmanteau of the two to construct the perfect marketing campaign. Several companies, old and new, are trying to redefine their marketing effort by making them more targeted. Why is database marketing an essential part of digital marketing? Database marketing gives you an insight...

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