Author: Chris Gregory

These days nearly every business, regardless of industry, has a website. A website reaches a vast audience, easily and effectively. However, to be truly competitive, your site doesn’t just have to look good and perform well, it must also be visible. The digital world is a constant battle for attention, so how can you make your site stand out from the crowd? The answer is Search Engine Optimization (SEO). Its purpose is to increase your visibility and drive traffic to your site. And, if you’re wondering if SEO really makes a difference, ask yourself this question: How often do...